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Nous comprenons l'essence même de Gears et ses multiples facettes : le poids de l'héritage, la dévastation de la guerre et la loyauté fraternelle. Nous comprenons l'esprit de ses fans, la Gears Nation, dont la passion est profonde et universelle. C'est pourquoi notre travail résonne auprès des joueurs de Gears, qu'ils soient de la première heure ou nouveaux venus.

\n\n\n\n
\n\n\n\n
\"\"
\n\n\n\n


Gears a toujours exploré la frontière ténue entre brutalité et humanité. Nos campagnes pour la marque – qui comprennent 10 titres, des films de lancement aux publicités, en passant par les documentaires, les vidéos pour les médias sociaux, les expériences immersives et bien plus encore – visent constamment à trouver cette frontière et à la repousser. 

\n
\n",[551],{"blockName":100,"attrs":552,"innerHtml":553,"innerBlocks":554},{"id":22,"tagName":96},"\n

Nous comprenons l'essence même de Gears et ses multiples facettes : le poids de l'héritage, la dévastation de la guerre et la loyauté fraternelle. Nous comprenons l'esprit de ses fans, la Gears Nation, dont la passion est profonde et universelle. C'est pourquoi notre travail résonne auprès des joueurs de Gears, qu'ils soient de la première heure ou nouveaux venus.

\n\n\n\n
\n\n\n\n
\"\"
\n\n\n\n


Gears a toujours exploré la frontière ténue entre brutalité et humanité. Nos campagnes pour la marque – qui comprennent 10 titres, des films de lancement aux publicités, en passant par les documentaires, les vidéos pour les médias sociaux, les expériences immersives et bien plus encore – visent constamment à trouver cette frontière et à la repousser. 

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Gears a toujours exploré la frontière ténue entre brutalité et humanité. Nos campagnes pour la marque – qui comprennent 10 titres, des films de lancement aux publicités, en passant par les documentaires, les vidéos pour les médias sociaux, les expériences immersives et bien plus encore – visent constamment à trouver cette frontière et à la repousser. ",{"blockName":119,"attrs":615,"innerHtml":50},{"id":22,"opacity":121,"tagName":122},{"blockName":93,"attrs":617,"innerHtml":618,"innerBlocks":619},{"id":22,"isStackedOnMobile":95,"tagName":96,"verticalAlignment":144},"\n
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\"\"
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\n\n\n\n
\n\n\n

Nous avons même contribué à l'expansion de l'univers Gears vers d'autres médias. En collaboration avec Xbox, nous avons développé une stratégie narrative et des conseils en matière de propriété intellectuelle qui ont ouvert la voie à l' adaptation cinématographique Gears/Netflix actuellement en production.

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Nous avons même contribué à l'expansion de l'univers Gears vers d'autres médias. En collaboration avec Xbox, nous avons développé une stratégie narrative et des conseils en matière de propriété intellectuelle qui ont ouvert la voie à l' adaptation cinématographique Gears/Netflix actuellement en production.

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\n\n\n\n

Alors que l'une des franchises les plus emblématiques du jeu vidéo s'apprête à entamer sa troisième décennie, nous sommes extrêmement honorés d'avoir participé à cette aventure pendant si longtemps et nous avons hâte de la faire découvrir à tous les nouveaux joueurs du monde entier avec le prochain Gears of War : E-Day.

\n
\n",[800],{"blockName":100,"attrs":801,"innerHtml":802,"innerBlocks":803},{"id":22,"tagName":96},"\n

\n\n\n\n

Alors que l'une des franchises les plus emblématiques du jeu vidéo s'apprête à entamer sa troisième décennie, nous sommes extrêmement honorés d'avoir participé à cette aventure pendant si longtemps et nous avons hâte de la faire découvrir à tous les nouveaux joueurs du monde entier avec le prochain Gears of War : E-Day.

\n",[804,806],{"blockName":685,"attrs":805,"innerHtml":50},{"content":50,"dropCap":90,"id":22,"tagName":688},{"blockName":105,"attrs":807,"innerHtml":808},{"className":557,"content":808,"id":22,"level":72,"tagName":108},"As one of gaming’s most iconic franchises stands on the threshold of its third decade, we couldn’t be more honored to have been part of this journey for so long and are stoked to bring it to all new players around the world with the upcoming Gears of War: E-Day.",{"blockName":148,"attrs":810,"innerHtml":813,"embed":814},{"align":144,"alt":50,"caption":22,"height":278,"href":22,"id":22,"isDecorative":90,"linkClass":22,"linkDestination":150,"linkTarget":22,"rel":22,"sizeSlug":151,"tagName":114,"title":22,"url":811,"width":812},"https://api.freeanimal.com/wp-content/uploads/2025/05/Crimson_Omen-1024x1024.png","276px","\n
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How do you take the world’s most beloved physical toy and translate its tactile magic into the digital space? Whether collaborating with legendary licensors or working directly with the LEGO team, our approach was to make sure that digital bricks felt just as physical, chaotically playful and satisfyingly creative as the real thing.

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Naviguer dans l'univers LEGO impliquait de respecter son design emblématique et son héritage culturel tout en embrassant la culture moderne, les tendances numériques et un spectacle à couper le souffle.

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Rachat de Covent

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Pour le lancement très attendu de LEGO Fortnite par Epic Games, nous n'avons pas seulement créé de l'engouement – ​​nous avons construit un butin LEGO démesuré en plein cœur de Covent Garden pendant les fêtes de fin d'année.

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Entourés de « Llama Supply Drops » organisés par des influenceurs et d'expériences pratiques, nous avons exploité l'ADN commun du bricolage et du chaos cubique pour construire un terrain de jeu LEGO mondial, à la fois réel et plus grand que nature.

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Côté image de marque, nous avons insufflé ce même esprit tactile au logo LEGO Digital Play, ancrant ainsi l'expansion de leur marque grâce à un logo riche en typographie, faisant un clin d'œil subtil et astucieux à la brique, prouvant qu'il n'est pas nécessaire de posséder un ensemble de mille pièces pour honorer un héritage légendaire.

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Pour saisir à la fois le ton caractéristique de la marque et l'attention de notre public, il a fallu repousser les limites de l'animation et des formats sociaux de manière ludique et inattendue.

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Monuments Lego

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En travaillant directement avec l'équipe LEGO, on a créé une fausse vidéo virale mondiale, faite à partir d'images trouvées, montrant un dragon LEGO Ninjago et un bus de combat LEGO Fortnite survolant des monuments du monde réel.

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Donner vie aux LEGO

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Pour LEGO Hill Climb Adventures de Fingersoft et LEGO Brawls de Red Games, nous avons créé des démonstrations épiques en images de synthèse grâce à notre vaste expérience avec Unity et Blender.

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LEGO en voyage

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Et pour le jeu coopératif LEGO Voyagers d'Annapurna, nous avons raconté une histoire étonnamment touchante sur le travail d'équipe, insistant sur l'idée que « les briques qui s'emboîtent restent ensemble ».

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Ces expériences multicanaux autour de la marque LEGO ont fédéré les communautés du monde entier autour du plaisir partagé de construire. En considérant ces opportunités comme des prolongements vivants du jeu physique, nous avons transformé les briques numériques en moments de marque culturellement pertinents et partageables.

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How do you take the world’s most beloved physical toy and translate its tactile magic into the digital space? Whether…

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