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Comment transposer la magie tactile du jouet physique le plus apprécié au monde dans l'espace numérique ? Que ce soit en collaborant avec des concédants de licence légendaires ou en travaillant directement avec l'équipe LEGO, notre approche a consisté à faire en sorte que les briques numériques offrent une sensation aussi physique, ludique et créative que les vraies.

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Comment transposer la magie tactile du jouet physique le plus apprécié au monde dans l'espace numérique ? Que ce soit en collaborant avec des concédants de licence légendaires ou en travaillant directement avec l'équipe LEGO, notre approche a consisté à faire en sorte que les briques numériques offrent une sensation aussi physique, ludique et créative que les vraies.

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Naviguer dans l'univers LEGO impliquait de respecter son design emblématique et son héritage culturel tout en embrassant la culture moderne, les tendances numériques et un spectacle à couper le souffle.

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Naviguer dans l'univers LEGO impliquait de respecter son design emblématique et son héritage culturel tout en embrassant la culture moderne, les tendances numériques et un spectacle à couper le souffle.

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Rachat de Covent

\n\n\n\n

Pour le lancement très attendu de LEGO Fortnite par Epic Games, nous n'avons pas seulement créé de l'engouement – ​​nous avons construit un butin LEGO démesuré en plein cœur de Covent Garden pendant les fêtes de fin d'année.

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Rachat de Covent

\n\n\n\n

Pour le lancement très attendu de LEGO Fortnite par Epic Games, nous n'avons pas seulement créé de l'engouement – ​​nous avons construit un butin LEGO démesuré en plein cœur de Covent Garden pendant les fêtes de fin d'année.

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\n

Entourés de « Llama Supply Drops » organisés par des influenceurs et d'expériences pratiques, nous avons exploité l'ADN commun du bricolage et du chaos cubique pour construire un terrain de jeu LEGO mondial, à la fois réel et plus grand que nature.

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Entourés de « Llama Supply Drops » organisés par des influenceurs et d'expériences pratiques, nous avons exploité l'ADN commun du bricolage et du chaos cubique pour construire un terrain de jeu LEGO mondial, à la fois réel et plus grand que nature.

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\"\"
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\"\"
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\n\n\n

Côté image de marque, nous avons insufflé ce même esprit tactile au logo LEGO Digital Play, ancrant ainsi l'expansion de leur marque grâce à un logo riche en typographie, faisant un clin d'œil subtil et astucieux à la brique, prouvant qu'il n'est pas nécessaire de posséder un ensemble de mille pièces pour honorer un héritage légendaire.

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\"\"
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\n",[729],{"blockName":100,"attrs":730,"innerHtml":731,"innerBlocks":732},{"id":22,"tagName":96},"\n\n\n

Côté image de marque, nous avons insufflé ce même esprit tactile au logo LEGO Digital Play, ancrant ainsi l'expansion de leur marque grâce à un logo riche en typographie, faisant un clin d'œil subtil et astucieux à la brique, prouvant qu'il n'est pas nécessaire de posséder un ensemble de mille pièces pour honorer un héritage légendaire.

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\"\"
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\n\n\n

Pour saisir à la fois le ton caractéristique de la marque et l'attention de notre public, il a fallu repousser les limites de l'animation et des formats sociaux de manière ludique et inattendue.

\n
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Pour saisir à la fois le ton caractéristique de la marque et l'attention de notre public, il a fallu repousser les limites de l'animation et des formats sociaux de manière ludique et inattendue.

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\n

Monuments Lego

\n\n\n\n

En travaillant directement avec l'équipe LEGO, on a créé une fausse vidéo virale mondiale, faite à partir d'images trouvées, montrant un dragon LEGO Ninjago et un bus de combat LEGO Fortnite survolant des monuments du monde réel.

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Monuments Lego

\n\n\n\n

En travaillant directement avec l'équipe LEGO, on a créé une fausse vidéo virale mondiale, faite à partir d'images trouvées, montrant un dragon LEGO Ninjago et un bus de combat LEGO Fortnite survolant des monuments du monde réel.

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\"\"
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\n

Donner vie aux LEGO

\n\n\n\n

Pour LEGO Hill Climb Adventures de Fingersoft et LEGO Brawls de Red Games, nous avons créé des démonstrations épiques en images de synthèse grâce à notre vaste expérience avec Unity et Blender.

\n
\n",[1083],{"blockName":100,"attrs":1084,"innerHtml":1085,"innerBlocks":1086},{"id":22,"tagName":96},"\n

Donner vie aux LEGO

\n\n\n\n

Pour LEGO Hill Climb Adventures de Fingersoft et LEGO Brawls de Red Games, nous avons créé des démonstrations épiques en images de synthèse grâce à notre vaste expérience avec Unity et Blender.

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\"\"
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\n

LEGO en voyage

\n\n\n\n

Et pour le jeu coopératif LEGO Voyagers d'Annapurna, nous avons raconté une histoire étonnamment touchante sur le travail d'équipe, insistant sur l'idée que « les briques qui s'emboîtent restent ensemble ».

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LEGO en voyage

\n\n\n\n

Et pour le jeu coopératif LEGO Voyagers d'Annapurna, nous avons raconté une histoire étonnamment touchante sur le travail d'équipe, insistant sur l'idée que « les briques qui s'emboîtent restent ensemble ».

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\n\n\n

Ces expériences multicanaux autour de la marque LEGO ont fédéré les communautés du monde entier autour du plaisir partagé de construire. En considérant ces opportunités comme des prolongements vivants du jeu physique, nous avons transformé les briques numériques en moments de marque culturellement pertinents et partageables.

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\"\"
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Ces expériences multicanaux autour de la marque LEGO ont fédéré les communautés du monde entier autour du plaisir partagé de construire. En considérant ces opportunités comme des prolongements vivants du jeu physique, nous avons transformé les briques numériques en moments de marque culturellement pertinents et partageables.

\n\n\n\n
\"\"
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Notre plateforme Night City Changes Every Body a donné naissance à une série de publicités télé techno qui exploraient la sombre décadence de Night City – et la promesse transformatrice au cœur du jeu.

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Mais il nous fallait encore un moyen de toucher le public, une figure emblématique et anticonformiste qui reflète le côté à la fois cool et rebelle du jeu. C'est là qu'intervient Keanu Reeves. Grâce à son implication constante, on a créé trois spots télé principaux.

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Parallèlement aux publicités, nous avons conçu un programme de lancement pour rendre CP2077 incontournable. Basé sur le renforcement de l'identité visuelle existante du jeu, ce programme, baptisé « Paint It Yellow », a permis de diffuser l'esthétique caractéristique du jeu de manière à la fois subtile et percutante, donnant ainsi l'impression que le jeu était omniprésent.

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Les spots ont été nominés aux Golden Trailer Awards, et la campagne a cumulé à ce jour plus de 31 millions de vues sur YouTube, confirmant ainsi que Night City est l'endroit où chacun peut être qui il veut.

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En réalité, les justiciers exercent une fascination. Le mal qu'ils commettent peut procurer une satisfaction délicieuse.

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