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\n

Notre partenariat avec Red Barrels a commencé tôt, faisant de nous un collaborateur créatif tout au long du développement marketing de The Outlast Trials. Outre la production de la bande-annonce de la campagne, nous avons contribué à définir l'identité du jeu à travers son nom, son image de marque, ses illustrations clés et ses cinématiques.

\n\n\n\n
\nhttps://vimeo.com/1215966184?share=copy&fl=sv&fe=ci\n
\n\n\n\n

De la bande-annonce en images de synthèse à la bande-annonce de lancement, nous avons conçu une campagne cohérente qui a évolué au rythme du développement du jeu. Nous avons également créé la cinématique d'ouverture, produit des séquences sur mesure dans Unreal Engine avec capture de mouvement personnalisée, et les avons intégrées harmonieusement aux séquences de gameplay pour garantir une identité visuelle cohérente sur tous les supports marketing.

\n
\n",[172],{"blockName":173,"attrs":174,"innerHtml":175,"innerBlocks":176},"core/column",{"id":22,"tagName":169},"\n

Notre partenariat avec Red Barrels a commencé tôt, faisant de nous un collaborateur créatif tout au long du développement marketing de The Outlast Trials. Outre la production de la bande-annonce de la campagne, nous avons contribué à définir l'identité du jeu à travers son nom, son image de marque, ses illustrations clés et ses cinématiques.

\n\n\n\n
\nhttps://vimeo.com/1215966184?share=copy&fl=sv&fe=ci\n
\n\n\n\n

De la bande-annonce en images de synthèse à la bande-annonce de lancement, nous avons conçu une campagne cohérente qui a évolué au rythme du développement du jeu. Nous avons également créé la cinématique d'ouverture, produit des séquences sur mesure dans Unreal Engine avec capture de mouvement personnalisée, et les avons intégrées harmonieusement aux séquences de gameplay pour garantir une identité visuelle cohérente sur tous les supports marketing.

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\nhttps://vimeo.com/1215966184?share=copy&fl=sv&fe=ci\n
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\n\n\n

Créer l'identité de The Outlast Trials impliquait de l'établir comme un nouveau chapitre de la franchise plutôt que de le positionner comme Outlast III.

\n\n\n
\n
\"\"
\n
\n\n\n

L'identité visuelle s'inscrivait dans la même logique. Le logo, tout en préservant la continuité avec la franchise, s'adaptait à cette nouvelle ère, tandis que l'illustration principale mettait de l'avant l'élément central du jeu : la survie collective à d'horribles expériences . Articulée autour de la lueur vert foncé emblématique de la caméra de vision nocturne, l'illustration soulignait à la fois la vulnérabilité et la coopération, établissant ainsi une signature visuelle reconnaissable tout au long de la campagne.

\n
\n",[202],{"blockName":173,"attrs":203,"innerHtml":204,"innerBlocks":205},{"id":22,"tagName":169},"\n\n\n

Créer l'identité de The Outlast Trials impliquait de l'établir comme un nouveau chapitre de la franchise plutôt que de le positionner comme Outlast III.

\n\n\n
\n
\"\"
\n
\n\n\n

L'identité visuelle s'inscrivait dans la même logique. Le logo, tout en préservant la continuité avec la franchise, s'adaptait à cette nouvelle ère, tandis que l'illustration principale mettait de l'avant l'élément central du jeu : la survie collective à d'horribles expériences . Articulée autour de la lueur vert foncé emblématique de la caméra de vision nocturne, l'illustration soulignait à la fois la vulnérabilité et la coopération, établissant ainsi une signature visuelle reconnaissable tout au long de la campagne.

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\n\n\n

Au début de la production, le jeu était encore très peu abouti. Plutôt que d'attendre les séquences de jeu, nous avons créé un concept cinématique original qui présentait le scénario du jeu à travers une expérience médicale brutale.

\n\n\n\n
\nhttps://vimeo.com/1215980767\n
\n\n\n\n
\n
\"\"
\n\n\n\n
\"\"
\n\n\n\n
\"\"
\n
\n\n\n\n

La bande-annonce montre des médecins enfonçant de force des lunettes de vision nocturne sur un sujet d'expérience, instaurant ainsi l'horreur psychologique et la perte d'humanité au cœur du jeu. Elle se termine par un premier aperçu de son aspect coopératif à travers une course-poursuite intense, suggérant que la survie ne sera plus une aventure solitaire.

\n
\n",[256],{"blockName":173,"attrs":257,"innerHtml":258,"innerBlocks":259},{"id":22,"tagName":169,"verticalAlignment":253},"\n\n\n

Au début de la production, le jeu était encore très peu abouti. Plutôt que d'attendre les séquences de jeu, nous avons créé un concept cinématique original qui présentait le scénario du jeu à travers une expérience médicale brutale.

\n\n\n\n
\nhttps://vimeo.com/1215980767\n
\n\n\n\n
\n
\"\"
\n\n\n\n
\"\"
\n\n\n\n
\"\"
\n
\n\n\n\n

La bande-annonce montre des médecins enfonçant de force des lunettes de vision nocturne sur un sujet d'expérience, instaurant ainsi l'horreur psychologique et la perte d'humanité au cœur du jeu. Elle se termine par un premier aperçu de son aspect coopératif à travers une course-poursuite intense, suggérant que la survie ne sera plus une aventure solitaire.

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\"\"
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\n

Dévoilement du gameplay

\n\n\n\n

La présentation du gameplay a plongé les joueurs dans le rythme effréné et la brutalité d'Outlast Trials. Le montage, construit autour d'un rythme soutenu, de coupes rapides et d'une tension croissante, a permis de dévoiler les mécaniques de jeu grâce à un rythme audiovisuel implacable , à l'image du chaos ambiant.

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\"\"
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Dévoilement du gameplay

\n\n\n\n

La présentation du gameplay a plongé les joueurs dans le rythme effréné et la brutalité d'Outlast Trials. Le montage, construit autour d'un rythme soutenu, de coupes rapides et d'une tension croissante, a permis de dévoiler les mécaniques de jeu grâce à un rythme audiovisuel implacable , à l'image du chaos ambiant.

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\nhttps://vimeo.com/1216198095?share=copy&fl=sv&fe=ci\n
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Plutôt que de s'attarder sur les explications des systèmes, la bande-annonce a plongé les spectateurs au cœur de l'expérience, mettant en avant la survie en coopération, les rencontres avec des ennemis, le gore et l'horreur psychologique, tout en conservant l'intensité attendue de la franchise.


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\n",[505,513],{"blockName":173,"attrs":506,"innerHtml":507,"innerBlocks":508},{"id":22,"tagName":169,"verticalAlignment":95},"\n
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Plutôt que de s'attarder sur les explications des systèmes, la bande-annonce a plongé les spectateurs au cœur de l'expérience, mettant en avant la survie en coopération, les rencontres avec des ennemis, le gore et l'horreur psychologique, tout en conservant l'intensité attendue de la franchise.


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Bande-annonce de présentation

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Au fur et à mesure du développement, nous sommes passés d'un marketing axé sur l'émotion à un marketing pédagogique , expliquant la progression, la personnalisation et les différents « essais » sans sacrifier la dynamique.

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Bande-annonce de présentation

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Au fur et à mesure du développement, nous sommes passés d'un marketing axé sur l'émotion à un marketing pédagogique , expliquant la progression, la personnalisation et les différents « essais » sans sacrifier la dynamique.

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Après le lancement, nous avons continué à soutenir The Outlast Trials à chaque mise à jour majeure de contenu. Pour chaque nouvel élément Prime et chaque saison, nous avons créé des bandes-annonces cinématiques sur mesure avec Unreal Engine, combinant capture de mouvement personnalisée, cinématiques originales et captures de gameplay pour créer des récits fluides et captivants.

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\"\"
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Cette approche nous a permis de créer des supports marketing haut de gamme à l'aspect cinématographique tout en restant fidèles à l'esprit du jeu, contribuant ainsi à établir une identité visuelle cohérente tout au long du cycle de vie du jeu en ligne.

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\n\n\n\n
\"\"
\n\n\n\n

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From the very first E3 trailer to the most recent releases, concept art to modeling, animation to lighting, VFX to costume design – we’ve been the go-to creative agency for the Fall Guys campaign over many years. From huge, full-length season-end trailers to shorter IP crossovers, we’ve kept innovating with every brief.

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We’ve provided a full-service solution: scripting and ideation, rigging, animation, concept art, modeling, environments, lighting, VFX, grade, compositing, and audio. To keep our work as efficient as possible, our bulletproof CG pipeline spans from previs through color, by harnessing the power of Maya and Redshift to create premium marketing assets as beautiful as they are fun. All of this results in an extremely recognizable and beloved style, boosted with high visual fidelity.

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A lot of work is also put into early character development and it’s been a point of pride to watch the response online as people connected to characters and side-storylines that otherwise wouldn’t have existed.

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Face à la baisse des inscriptions et de la fidélisation après la pandémie, nous avons créé une bande-annonce en images de synthèse percutante pour stimuler les préinscriptions. Grâce à cette bande-annonce, la communauté a atteint son niveau maximal bien avant la date de lancement, ce qui a entraîné un afflux massif de connexions dès sa mise en ligne : 20 millions de joueurs 48 heures après le lancement et 50 millions deux semaines plus tard.

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Subsequently, we’ve delivered a series of 30+ cross-over trailers with top-tier gaming brands such as TMNT, Final Fantasy XIV, Street Fighter, and Spiderman, and globally recognized non-gaming IP such as Disney and Nickelodeon.

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Dans la plupart des cas, lors du développement de Fall Guys, l'infographie s'est avérée la meilleure solution pour maintenir le haut niveau de qualité requis. Cependant, cela impliquait souvent de longs temps de rendu, rendant les itérations rapides difficiles. Pour relever ce défi, l'équipe a développé en parallèle un pipeline Unreal extrêmement efficace.

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Nous sommes finalement passés à Unreal pour la bande-annonce du crossover Spiderman x Fall Guys, et grâce au talent de notre équipe cinématique, les résultats étaient indiscernables des images de synthèse que nous utilisions auparavant.

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With each trailer more crazy, colorful, and creative than the last, the Fall Guys trailer team continues to push the limits at every opportunity, bringing “The Greatest Show on Earth” to life.

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Oh and did we mention that in 2024, our team’s work for Fall Guys won the global title for Best Integrated Partnership Campaign at the Global Entertainment Awards?

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From the very first E3 trailer to the most recent releases, concept art to modeling, animation to lighting, VFX to…

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