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\n

Les finales étaient diffusées depuis huit mois , mais elles avaient besoin d'un nouvel élan pour atteindre leur plein potentiel.

\n\n\n\n

En tant que première agence sollicitée pour soutenir le projet, notre défi était de faire redécouvrir le jeu à un public plus large, de stimuler la croissance du nombre de nouveaux joueurs, de raviver l'enthousiasme au sein de la communauté et de renforcer l'engagement à long terme.

\n\n\n\n
\"\"
\n\n\n\n

Nous avons élaboré un plan de commercialisation complet et coordonné, intégrant l'ensemble des activités créatives et de diffusion au sein d'un écosystème cohérent. Stratégies de communication, priorisation des canaux, calendrier de déploiement : tout a été conçu pour amplifier la présence de The Finals dans l'espace publicitaire.

\n
\n",[173],{"blockName":174,"attrs":175,"innerHtml":176,"innerBlocks":177},"core/column",{"id":22,"tagName":170},"\n

Les finales étaient diffusées depuis huit mois , mais elles avaient besoin d'un nouvel élan pour atteindre leur plein potentiel.

\n\n\n\n

En tant que première agence sollicitée pour soutenir le projet, notre défi était de faire redécouvrir le jeu à un public plus large, de stimuler la croissance du nombre de nouveaux joueurs, de raviver l'enthousiasme au sein de la communauté et de renforcer l'engagement à long terme.

\n\n\n\n
\"\"
\n\n\n\n

Nous avons élaboré un plan de commercialisation complet et coordonné, intégrant l'ensemble des activités créatives et de diffusion au sein d'un écosystème cohérent. Stratégies de communication, priorisation des canaux, calendrier de déploiement : tout a été conçu pour amplifier la présence de The Finals dans l'espace publicitaire.

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\n\n\n

Nous avons aidé à faire évoluer les outils de la marque pour qu'ils s'adaptent aux nouveaux modes de jeu et aux nouvelles plateformes. Cela comprenait la mise à jour des documents relatifs au ton employé, des règles de style propres à chaque plateforme et des modèles flexibles pour un déploiement rapide des ressources.

\n\n\n\n
\"\"
\n
\n",[260],{"blockName":174,"attrs":261,"innerHtml":262,"innerBlocks":263},{"id":22,"tagName":170},"\n\n\n

Nous avons aidé à faire évoluer les outils de la marque pour qu'ils s'adaptent aux nouveaux modes de jeu et aux nouvelles plateformes. Cela comprenait la mise à jour des documents relatifs au ton employé, des règles de style propres à chaque plateforme et des modèles flexibles pour un déploiement rapide des ressources.

\n\n\n\n
\"\"
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\n\n\n

La campagne a débuté avec une bande-annonce percutante présentant des séquences de gameplay, de nouvelles spécialisations et une voix hors champ soignée pour séduire autant les joueurs occasionnels que les curieux.

\n
\n",[335],{"blockName":174,"attrs":336,"innerHtml":337,"innerBlocks":338},{"id":22,"tagName":170,"verticalAlignment":332},"\n\n\n

La campagne a débuté avec une bande-annonce percutante présentant des séquences de gameplay, de nouvelles spécialisations et une voix hors champ soignée pour séduire autant les joueurs occasionnels que les curieux.

\n",[339,345],{"blockName":265,"attrs":340,"innerHtml":50,"acf":344},{"align":50,"data":341,"mode":270,"name":265},{"icon":342,"heading":343},"Fourbars","Announce",{"icon":342,"heading":343},{"blockName":179,"attrs":346,"innerHtml":347},{"content":347,"id":22,"level":72,"tagName":182},"The campaign kicked off with a high-impact trailer featuring gameplay setpieces, new specializations, and a slick VO to hook in lapsed and curious players alike.",{"blockName":349,"attrs":350,"innerHtml":355},"core/embed",{"allowResponsive":169,"caption":22,"className":351,"id":22,"previewable":169,"providerNameSlug":352,"responsive":169,"tagName":98,"type":353,"url":354},"wp-embed-aspect-16-9 wp-has-aspect-ratio","vimeo","video","https://vimeo.com/1212508104?share=copyu0026fl=svu0026fe=ci","
\nhttps://vimeo.com/1212508104?share=copyu0026fl=svu0026fe=ci\n
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\n\n\n

Le contenu vertical a pris une place plus importante dans notre stratégie — des séquences de montage rapides conçues pour les moments où l'on interrompt le défilement.

\n\n\n\n
\n
\n",[362],{"blockName":174,"attrs":363,"innerHtml":364,"innerBlocks":365},{"id":22,"tagName":170},"\n\n\n

Le contenu vertical a pris une place plus importante dans notre stratégie — des séquences de montage rapides conçues pour les moments où l'on interrompt le défilement.

\n\n\n\n
\n",[366,372,375],{"blockName":265,"attrs":367,"innerHtml":50,"acf":371},{"align":50,"data":368,"mode":270,"name":265},{"icon":369,"heading":370},"Crosshair","Social Media",{"icon":369,"heading":370},{"blockName":179,"attrs":373,"innerHtml":374},{"content":374,"id":22,"level":72,"tagName":182},"Vertical content became a bigger part of our strategy — fast-paced edit bursts built for scroll-breaking moments. ",{"blockName":376,"attrs":377,"innerHtml":50},"core/spacer",{"height":378,"id":22,"tagName":170},"1px",{"blockName":167,"attrs":380,"innerHtml":381,"innerBlocks":382},{"id":22,"isStackedOnMobile":169,"tagName":170},"\n
\n

Qu'il s'agisse du lancement de Kyoto, du mode Terminal Attack ou de nouveaux moments méta, ces ressources ont rencontré les joueurs là où ils passaient leur temps : sur TikTok et Instagram Reels.

\n
\n\n\n\n
\n
\"\"
\n
\n",[383,391],{"blockName":174,"attrs":384,"innerHtml":385,"innerBlocks":386},{"id":22,"tagName":170,"verticalAlignment":95,"width":50},"\n

Qu'il s'agisse du lancement de Kyoto, du mode Terminal Attack ou de nouveaux moments méta, ces ressources ont rencontré les joueurs là où ils passaient leur temps : sur TikTok et Instagram Reels.

\n",[387],{"blockName":179,"attrs":388,"innerHtml":389},{"content":389,"id":22,"level":72,"tagName":182,"textAlign":390},"Whether it was the launch of Kyoto, the Terminal Attack mode, or new meta moments, these assets met players where they spent their time: on TikTok and Instagram Reels.","right",{"blockName":174,"attrs":392,"innerHtml":393,"innerBlocks":394},{"id":22,"tagName":170,"verticalAlignment":95},"
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\"\"
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\"\"
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\n
\n
\"\"
\n
\n
\n\n\n\n
\n

Sur X, nous avons privilégié les formats réactifs et d'actualité, en puisant dans la culture des mèmes, les succès de la communauté et le chaos en jeu. Nous avons adopté un ton plus audacieux, plus impertinent et moins formel, créant ainsi un flux qui ressemblait davantage à celui d'un joueur qu'à celui d'un éditeur.

\n
\n",[448,513],{"blockName":174,"attrs":449,"innerHtml":450,"innerBlocks":451},{"id":22,"tagName":170,"verticalAlignment":95},"\n
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\"\"
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\n",[452],{"blockName":453,"attrs":454,"innerHtml":459,"innerBlocks":460},"core/gallery",{"allowResize":90,"aspectRatio":455,"caption":22,"fixedHeight":169,"id":22,"ids":456,"imageCrop":90,"images":22,"linkTo":96,"navigationButtonType":457,"randomOrder":90,"shortCodeTransforms":458,"sizeSlug":188,"tagName":98},"auto",[],"icon",[],"
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\"\"
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",[461],{"blockName":93,"attrs":462,"innerHtml":464,"embed":465},{"align":95,"alt":50,"caption":22,"href":22,"id":22,"isDecorative":90,"linkClass":22,"linkDestination":96,"linkTarget":22,"rel":22,"sizeSlug":188,"tagName":98,"title":22,"url":463},"https://api.freeanimal.com/wp-content/uploads/2026/09/TheFinals_SocialLoop_Thumbnail-576x1024.jpg","\n
\"\"
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Sur X, nous avons privilégié les formats réactifs et d'actualité, en puisant dans la culture des mèmes, les succès de la communauté et le chaos en jeu. Nous avons adopté un ton plus audacieux, plus impertinent et moins formel, créant ainsi un flux qui ressemblait davantage à celui d'un joueur qu'à celui d'un éditeur.

\n",[517],{"blockName":179,"attrs":518,"innerHtml":519},{"content":519,"id":22,"level":72,"tagName":182},"Sur X, nous avons privilégié les formats réactifs et d'actualité, en puisant dans la culture des mèmes, les succès de la communauté et le chaos en jeu. Nous avons adopté un ton plus audacieux, plus impertinent et moins formel, créant ainsi un flux qui ressemblait davantage à celui d'un joueur qu'à celui d'un éditeur.

",{"blockName":376,"attrs":521,"innerHtml":50},{"height":443,"id":22,"tagName":170},{"blockName":167,"attrs":523,"innerHtml":524,"innerBlocks":525},{"id":22,"isStackedOnMobile":169,"tagName":170},"\n
\n

Destruction de la semaine

\n\n\n\n

Ce format axé sur la communauté mettait en valeur la créativité des joueurs. Chaque semaine, on célébrait les meilleures séquences de destruction les plus folles, envoyées par les utilisateurs, transformant le chaos en contenu et encourageant le jeu à rejouer et à partager.

\n
\n\n\n\n
\n
\"\"
\n
\n",[526,537],{"blockName":174,"attrs":527,"innerHtml":528,"innerBlocks":529},{"id":22,"tagName":170,"verticalAlignment":95},"\n

Destruction de la semaine

\n\n\n\n

Ce format axé sur la communauté mettait en valeur la créativité des joueurs. Chaque semaine, on célébrait les meilleures séquences de destruction les plus folles, envoyées par les utilisateurs, transformant le chaos en contenu et encourageant le jeu à rejouer et à partager.

\n",[530,534],{"blockName":179,"attrs":531,"innerHtml":532},{"content":532,"id":22,"level":63,"tagName":533,"textAlign":390},"Destruction of the Week","h2",{"blockName":179,"attrs":535,"innerHtml":536},{"content":536,"id":22,"level":72,"tagName":182,"textAlign":390},"This community-first format put the spotlight on player creativity. Every week, we celebrated the best user-submitted clips of wild destruction, turning chaos into content and encouraging repeat play and sharing.",{"blockName":174,"attrs":538,"innerHtml":539,"innerBlocks":540},{"id":22,"tagName":170,"verticalAlignment":95},"
\n
\"\"
\n
",[541],{"blockName":93,"attrs":542,"innerHtml":544,"embed":545},{"align":95,"alt":50,"caption":22,"href":22,"id":22,"isDecorative":90,"linkClass":22,"linkDestination":96,"linkTarget":22,"rel":22,"sizeSlug":188,"tagName":98,"title":22,"url":543},"https://api.freeanimal.com/wp-content/uploads/2026/09/TheFinals_DOW_Loop_Thumbnail-1024x1024.jpg","\n
\"\"
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\n
\"\"
\n
\n\n\n\n
\n

L'Académie des finales

\n\n\n\n

Conçu pour aider les joueurs de tous les niveaux à progresser. Chaque semaine, THE FINALS ACADEMY offrait des conseils pratiques, des analyses pointues et des conseils stratégiques, le tout présenté dans un style créatif, dynamique et percutant, incarné par Scotty et June, les animateurs de THE FINALS.

\n
\n",[591,646],{"blockName":174,"attrs":592,"innerHtml":593,"innerBlocks":594},{"id":22,"tagName":170,"verticalAlignment":95},"
\n
\"\"
\n
",[595],{"blockName":93,"attrs":596,"innerHtml":598,"embed":599},{"align":95,"alt":50,"caption":22,"href":22,"id":22,"isDecorative":90,"linkClass":22,"linkDestination":96,"linkTarget":22,"rel":22,"sizeSlug":188,"tagName":98,"title":22,"url":597},"https://api.freeanimal.com/wp-content/uploads/2026/09/TheFinals_Academy_Loop_Thumbnail-1024x901.jpg","\n
\"\"
\n",{"id":600,"src":601,"width":105,"height":602,"alt":50,"caption":50,"title":603,"description":50,"mimeType":107,"html":604,"srcset":605,"sizes":471,"meta":606,"acf":642},6080,"https://api.freeanimal.com/wp-content/uploads/2026/09/TheFinals_Academy_Loop_Thumbnail.jpg",950,"TheFinals_Academy_Loop_Thumbnail","\"\"","https://api.freeanimal.com/wp-content/uploads/2026/09/TheFinals_Academy_Loop_Thumbnail.jpg 1080w, https://api.freeanimal.com/wp-content/uploads/2026/09/TheFinals_Academy_Loop_Thumbnail-300x264.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2026/09/TheFinals_Academy_Loop_Thumbnail-1024x901.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2026/09/TheFinals_Academy_Loop_Thumbnail-768x676.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2026/09/TheFinals_Academy_Loop_Thumbnail-614x540.jpg 614w, https://api.freeanimal.com/wp-content/uploads/2026/09/TheFinals_Academy_Loop_Thumbnail-375x330.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2026/09/TheFinals_Academy_Loop_Thumbnail-960x844.jpg 960w",{"width":105,"height":602,"file":607,"filesize":608,"sizes":609,"imageMeta":640},"2026/09/TheFinals_Academy_Loop_Thumbnail.jpg",657991,{"medium":610,"large":614,"thumbnail":618,"mediumLarge":621,"postThumbnail":625,"socialPreview":629,"smallPreview":632,"mediumPreview":636},{"file":611,"width":117,"height":612,"mimeType":107,"filesize":613},"TheFinals_Academy_Loop_Thumbnail-300x264.jpg",264,29902,{"file":615,"width":122,"height":616,"mimeType":107,"filesize":617},"TheFinals_Academy_Loop_Thumbnail-1024x901.jpg",901,190594,{"file":619,"width":127,"height":127,"mimeType":107,"filesize":620},"TheFinals_Academy_Loop_Thumbnail-150x150.jpg",15628,{"file":622,"width":131,"height":623,"mimeType":107,"filesize":624},"TheFinals_Academy_Loop_Thumbnail-768x676.jpg",676,114653,{"file":626,"width":627,"height":142,"mimeType":107,"filesize":628},"TheFinals_Academy_Loop_Thumbnail-614x540.jpg",614,81288,{"file":630,"width":105,"height":147,"mimeType":107,"filesize":631},"TheFinals_Academy_Loop_Thumbnail-1080x630.jpg",169999,{"file":633,"width":151,"height":634,"mimeType":107,"filesize":635},"TheFinals_Academy_Loop_Thumbnail-375x330.jpg",330,40127,{"file":637,"width":141,"height":638,"mimeType":107,"filesize":639},"TheFinals_Academy_Loop_Thumbnail-960x844.jpg",844,167743,{"aperture":55,"credit":50,"camera":50,"caption":50,"createdTimestamp":55,"copyright":50,"focalLength":55,"iso":55,"shutterSpeed":55,"title":50,"orientation":55,"keywords":641},[],{"primaryColor":643,"blurhash":644,"videoUrl":645,"focalPointX":50,"focalPointY":50},"#cf7a74","UIC5#T}sxJM}yVghJBIqNFx]IpNa,]w0wzn+","https://player.vimeo.com/progressive_redirect/playback/1223766408/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&signature=e2325c483e751dc35c9dd4d5c084fcdc9132f522c0e0958e80c9eaa472823e24",{"blockName":174,"attrs":647,"innerHtml":648,"innerBlocks":649},{"id":22,"tagName":170,"verticalAlignment":95},"\n

L'Académie des finales

\n\n\n\n

Conçu pour aider les joueurs de tous les niveaux à progresser. Chaque semaine, THE FINALS ACADEMY offrait des conseils pratiques, des analyses pointues et des conseils stratégiques, le tout présenté dans un style créatif, dynamique et percutant, incarné par Scotty et June, les animateurs de THE FINALS.

\n",[650,653],{"blockName":179,"attrs":651,"innerHtml":652},{"content":652,"id":22,"level":63,"tagName":533},"The Finals Academy",{"blockName":179,"attrs":654,"innerHtml":655},{"content":655,"id":22,"level":72,"tagName":182},"Built to help players of all skill levels level up. Each week, THE FINALS ACADEMY dropped practical tips, meta breakdowns, and strategic insights — wrapped in our fast-paced, high-style creative language masquerading as THE FINALS broadcast hosts, Scotty & June.",{"blockName":376,"attrs":657,"innerHtml":50},{"height":443,"id":22,"tagName":170},{"blockName":167,"attrs":659,"innerHtml":660,"innerBlocks":661},{"id":22,"isStackedOnMobile":169,"tagName":170},"\n
\n

Les Finales 101

\n\n\n\n

Nous avons fait évoluer le format avec des publications plus interactives, des vidéos explicatives sous forme de carrousel et du contenu dynamiques. Une plateforme incontournable pour tous ceux qui souhaitent progresser sur TikTok, sans jamais avoir à consulter un wiki.

\n\n\n\n
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\"\"
\n
\n
\n",[662],{"blockName":174,"attrs":663,"innerHtml":664,"innerBlocks":665},{"id":22,"tagName":170},"\n

Les Finales 101

\n\n\n\n

Nous avons fait évoluer le format avec des publications plus interactives, des vidéos explicatives sous forme de carrousel et du contenu dynamiques. Une plateforme incontournable pour tous ceux qui souhaitent progresser sur TikTok, sans jamais avoir à consulter un wiki.

\n\n\n\n
\n\n\n\n
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\n",[666,669,673,676],{"blockName":179,"attrs":667,"innerHtml":668},{"content":668,"id":22,"level":63,"tagName":533},"The Finals 101",{"blockName":179,"attrs":670,"innerHtml":671},{"content":671,"id":22,"level":72,"tagName":182,"textAlign":672},"We evolved the format with more interactive posts, carousel explainers, and motion-first assets. A go-to TikTok content hub for anyone wanting to get better — without ever reading a wiki.","left",{"blockName":376,"attrs":674,"innerHtml":50},{"height":675,"id":22,"tagName":170},"30px",{"blockName":453,"attrs":677,"innerHtml":680,"innerBlocks":681},{"allowResize":90,"aspectRatio":455,"caption":22,"columns":72,"fixedHeight":169,"id":22,"ids":678,"imageCrop":169,"images":22,"linkTo":96,"navigationButtonType":457,"randomOrder":90,"shortCodeTransforms":679,"sizeSlug":188,"tagName":98},[],[],"\n
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\n
\nhttps://www.youtube.com/watch?v=vLbYr2wct8A\n
\n\n\n
\n
\"\"
\n
\n\n\n\n
\n

Activations d'influenceurs

\n\n\n\n

Nous avons collaboré avec des streamers et des créateurs de contenu pour susciter l'engouement grâce à des briefings, des ressources en accès anticipé et des montages de destruction personnalisés.

Notre objectif : faire de THE FINALS le jeu dans lequel tous les créateurs de FPS rêvent de jouer en direct.

\n

\n
\n",[946,1011],{"blockName":174,"attrs":947,"innerHtml":949,"innerBlocks":950},{"id":22,"tagName":170,"verticalAlignment":948},"bottom","\n
\nhttps://www.youtube.com/watch?v=vLbYr2wct8A\n
\n\n\n
\n
\"\"
\n
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\nhttps://www.youtube.com/watch?v=vLbYr2wct8A\n
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\"\"
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Activations d'influenceurs

\n\n\n\n

Nous avons collaboré avec des streamers et des créateurs de contenu pour susciter l'engouement grâce à des briefings, des ressources en accès anticipé et des montages de destruction personnalisés.

Notre objectif : faire de THE FINALS le jeu dans lequel tous les créateurs de FPS rêvent de jouer en direct.

\n

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Notre objectif : faire de THE FINALS le jeu dans lequel tous les créateurs de FPS rêvent de jouer en direct.

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Un espace auparavant austère est devenu un véritable vecteur d'expression pour la marque. Les notes de patch ont été repensées comme des mises à jour de qualité supérieure : toujours fonctionnelles, mais avec une touche d'élégance. Cela a favorisé une meilleure implication des fans les plus fidèles et a permis aux mises à jour de s'intégrer pleinement à l'expérience de jeu.

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Un espace auparavant austère est devenu un véritable vecteur d'expression pour la marque. Les notes de patch ont été repensées comme des mises à jour de qualité supérieure : toujours fonctionnelles, mais avec une touche d'élégance. Cela a favorisé une meilleure implication des fans les plus fidèles et a permis aux mises à jour de s'intégrer pleinement à l'expérience de jeu.

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Au cours de nos douze mois de collaboration, nous avons apporté notre soutien en matière de stratégie, de marketing d'influence et de contenu pour les médias sociaux afin d'atteindre les objectifs commerciaux de la propriété intellectuelle. En travaillant avec nos sociétés sœurs, Fortyseven Communications et DMM, sur les relations publiques et les médias sociaux, nous avons pu offrir une offre de services complète à Embark.

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of Thrones: Legends","\n
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To support the global launch of Game of Thrones: Legends, Zynga partnered with us to develop a scalable creative campaign that would introduce the mobile RPG to both dedicated fans of the HBO franchise and a broader mobile gaming audience.

The challenge? Showcase the game’s rich storytelling, official license, and strategic gameplay, while clearly differentiating it from traditional match-three puzzle games.

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Drawing inspiration from the iconic visual language of Game of Thrones and House of the Dragon, we developed a creative platform rooted in authentic franchise lore, combining motion graphics, animation and character-driven storytelling to reinforce the game’s cinematic credentials.

Then, over an initial six-month campaign, we produced 141 creative assets spanning pre-registration and launch trailers, live-action, social content, and always-on marketing, establishing a narrative that positioned players as the defenders of Westeros.

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It was important to quickly establish the narrative concept that the title exists outside of the story the TV show is set around. We created a prophecy, harnessing the likenesses and voices of cast from the show, and coupled it with a sophisticated motion graphics package representing the matchable gems to demonstrate the gameplay promise while teasing the game’s cinematic storytelling.

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Lorsque HBO a investi les monuments emblématiques de New York pour promouvoir « The House of the Dragon » (voir l'impressionnant dragon gonflable ci-dessus), Zynga nous a offert une occasion unique : créer une installation au sommet de l'Empire State Building. Nous n'avions que quatre semaines pour concevoir, développer et réaliser cette installation.

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L'espace

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Notre objectif était de capter l'attention des 10 000 visiteurs quotidiens de l'Empire State Building en créant une expérience immersive et facilement partageable.

Nous avons transformé l'espace grâce à des portraits de personnages, des décors thématiques, des vinyles au sol et des bannières afin de créer un environnement cohérent et visuellement attrayant.

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Le Glambot

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L'expérience Glambot personnalisée visait à encourager une activité organique sur les médias sociaux. En publiant leurs vidéos Glambot avec des hashtags spécifiques, les visiteurs interagissaient avec la marque et participaient à un concours pour devenir un personnage du jeu, créant ainsi un lien fort entre le public et le jeu.

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Lorsque Zynga nous a présenté Game of Thrones: Legends, le jeu était complètement absent de TikTok. Notre mission ? Créer de toutes pièces une communauté de fans fidèles sur les médias sociaux, sans pour autant nous faire éliminer. Après avoir collaboré à des analyses concurrentielles et défini les profils de joueurs cibles, nous avons lancé une campagne intensive sur les médias sociaux pendant plusieurs mois, conçue pour saturer les fils d'actualité.

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Nous avons déployé plus de 5 contenus par semaine à travers 9 microcampagnes distinctes, assurant une présence constante de Westeros dans les fils d'actualité de notre audience. Afin d'éviter la fatigue, nous avons effectué des tests A/B et introduit de nouveaux formats afin de maintenir l'intérêt des internautes occasionnels. Et en exploitant en permanence les données de rendement en temps réel pour affiner nos approches créatives, nous avons transformé une page blanche en une présence sociale florissante, digne du Trône de Fer.

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Pour le lancement du jeu de rôle et de réflexion mobile de Zynga, nous avons mis de l'avant son atout majeur : la possibilité d'invoquer des personnages issus des univers de Game of Thrones et de House of the Dragons pour se battre pour votre maison, avec une authenticité cinématographique.

En collaborant avec Kit Harington, nous avons joué avec les facettes de sa personnalité à l'écran et hors écran : le héros ténébreux et l'acteur incapable d'échapper à son rôle le plus célèbre.

En étroite collaboration avec l'éditeur, le concédant de licence et les talents, du scénario à la réalisation, la bande-annonce a su allier émotion dramatique et charme référentiel, accueillant le retour de Kit dans l'univers de GoT pour ravir les fans et accroître la notoriété du film.

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S’appuyant sur les bases posées par la bande-annonce de préinscription, la bande-annonce de lancement a été conçue pour mieux expliquer les mécanismes du jeu, notamment la boucle principale, afin d’inciter plus directement à l’installation.

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To support the global launch of Game of Thrones: Legends, Zynga partnered with us to develop a scalable creative campaign…

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