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Pour Kingdom Come : Deliverance II, PLAION et Warhorse Studios nous ont mis au défi de populariser ce film culte auprès du grand public grâce à une campagne de lancement axée sur les médias sociaux.

Cela impliquait de séduire deux publics très différents : les fans de longue date exigeaient une exactitude historique irréprochable, tandis que les nouveaux venus avaient besoin d’une raison de s’intéresser à un RPG médiéval sans magie, sans dragons ni clichés de fantasy. Pour convaincre les deux, on ne pouvait pas se contenter du gameplay ; il nous fallait donner vie au XVe siècle .

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Pour Kingdom Come : Deliverance II, PLAION et Warhorse Studios nous ont mis au défi de populariser ce film culte auprès du grand public grâce à une campagne de lancement axée sur les médias sociaux.

Cela impliquait de séduire deux publics très différents : les fans de longue date exigeaient une exactitude historique irréprochable, tandis que les nouveaux venus avaient besoin d’une raison de s’intéresser à un RPG médiéval sans magie, sans dragons ni clichés de fantasy. Pour convaincre les deux, on ne pouvait pas se contenter du gameplay ; il nous fallait donner vie au XVe siècle .

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Notre campagne tournait autour d'une invitation simple : vivre une vie médiévale. Mettant en valeur les fondements du jeu avec un humour incisif et des détails résolument pointus, chaque élément de contenu a été conçu pour satisfaire les puristes et éveiller la curiosité des néophytes.

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Notre campagne tournait autour d'une invitation simple : vivre une vie médiévale. Mettant en valeur les fondements du jeu avec un humour incisif et des détails résolument pointus, chaque élément de contenu a été conçu pour satisfaire les puristes et éveiller la curiosité des néophytes.

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\"\"
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\n\n\n

Combler 600 ans d'histoire est un défi, mais nous avons constaté que le chaos médiéval du XVe siècle ressemble étonnamment à la culture Internet contemporaine. Nous avons donc conçu une campagne sociale intégrée et multicanale visant à réinterpréter le réalisme historique à travers le prisme du numérique. En transposant les codes du Moyen Âge dans les formats sociaux actuels, nous avons transformé un pan d'histoire rigoureux en contenu viral.

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Combler 600 ans d'histoire est un défi, mais nous avons constaté que le chaos médiéval du XVe siècle ressemble étonnamment à la culture Internet contemporaine. Nous avons donc conçu une campagne sociale intégrée et multicanale visant à réinterpréter le réalisme historique à travers le prisme du numérique. En transposant les codes du Moyen Âge dans les formats sociaux actuels, nous avons transformé un pan d'histoire rigoureux en contenu viral.

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\n\n\n

Afin de captiver autant les internautes occasionnels que les puristes les plus fervents, nous avons abordé la vie médiévale non pas comme une leçon d'histoire aride, mais comme un contenu accessible à tous. Des publicités imprimées du XVe siècle qui soulignent l'importance d'une boisson fraîche après une dure journée de labeur aux portraits de personnages revisités façon moderne, nous avons mêlé les difficultés authentiques du Moyen Âge à un humour contemporain décalé pour prouver que, finalement, les gens n'ont pas tant changé en 600 ans.

\n
\n",[444],{"blockName":100,"attrs":445,"innerHtml":446,"innerBlocks":447},{"id":22,"tagName":96},"\n\n\n

Afin de captiver autant les internautes occasionnels que les puristes les plus fervents, nous avons abordé la vie médiévale non pas comme une leçon d'histoire aride, mais comme un contenu accessible à tous. Des publicités imprimées du XVe siècle qui soulignent l'importance d'une boisson fraîche après une dure journée de labeur aux portraits de personnages revisités façon moderne, nous avons mêlé les difficultés authentiques du Moyen Âge à un humour contemporain décalé pour prouver que, finalement, les gens n'ont pas tant changé en 600 ans.

\n",[448,454],{"blockName":285,"attrs":449,"innerHtml":50,"acf":453},{"align":50,"data":450,"mode":290,"name":285},{"icon":451,"heading":452},"Crosshair","Swords, Serfs, and Social",{"icon":451,"heading":452},{"blockName":105,"attrs":455,"innerHtml":456},{"content":456,"id":22,"level":72,"tagName":111},"Afin de captiver autant les internautes occasionnels que les puristes les plus fervents, nous avons abordé la vie médiévale non pas comme une leçon d'histoire aride, mais comme un contenu accessible à tous. Des publicités imprimées du XVe siècle qui soulignent l'importance d'une boisson fraîche après une dure journée de labeur aux portraits de personnages revisités façon moderne, nous avons mêlé les difficultés authentiques du Moyen Âge à un humour contemporain décalé pour prouver que, finalement, les gens n'ont pas tant changé en 600 ans.",{"blockName":458,"attrs":459,"innerHtml":464},"core/embed",{"allowResponsive":95,"caption":22,"className":460,"id":22,"previewable":95,"providerNameSlug":461,"responsive":95,"tagName":117,"type":462,"url":463},"wp-embed-aspect-16-9 wp-has-aspect-ratio","vimeo","video","https://vimeo.com/1214182251","
\nhttps://vimeo.com/1214182251\n
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\n
\n
\n

Ils ont dit quoi ?

\n\n\n\n
\nhttps://vimeo.com/1214407346?share=copy&fl=sv&fe=ci\n
\n
\n\n\n\n
\n

Tueur de poulets

\n\n\n\n
\nhttps://vimeo.com/1214385599\n
\n
\n
\n
\n",[471],{"blockName":100,"attrs":472,"innerHtml":473,"innerBlocks":474},{"id":22,"tagName":96},"\n
\n
\n

Ils ont dit quoi ?

\n\n\n\n
\nhttps://vimeo.com/1214407346?share=copy&fl=sv&fe=ci\n
\n
\n\n\n\n
\n

Tueur de poulets

\n\n\n\n
\nhttps://vimeo.com/1214385599\n
\n
\n
\n",[475],{"blockName":93,"attrs":476,"innerHtml":477,"innerBlocks":478},{"id":22,"isStackedOnMobile":95,"tagName":96},"\n
\n

Ils ont dit quoi ?

\n\n\n\n
\nhttps://vimeo.com/1214407346?share=copy&fl=sv&fe=ci\n
\n
\n\n\n\n
\n

Tueur de poulets

\n\n\n\n
\nhttps://vimeo.com/1214385599\n
\n
\n",[479,493],{"blockName":100,"attrs":480,"innerHtml":481,"innerBlocks":482},{"id":22,"tagName":96},"\n

Ils ont dit quoi ?

\n\n\n\n
\nhttps://vimeo.com/1214407346?share=copy&fl=sv&fe=ci\n
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\nhttps://vimeo.com/1214407346?share=copy&fl=sv&fe=ci\n
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Tueur de poulets

\n\n\n\n
\nhttps://vimeo.com/1214385599\n
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\n

Lapin Ikea

\n\n\n\n
\"\"
\n
\n\n\n\n
\n

Comment se faire des amis...

\n\n\n\n
\nhttps://vimeo.com/1214369122?share=copy&fl=sv&fe=ci\n
\n
\n\n\n\n
\n

Arts chevaleresques

\n\n\n\n
\"\"
\n
\n",[508,566,577],{"blockName":100,"attrs":509,"innerHtml":510,"innerBlocks":511},{"id":22,"tagName":96},"\n

Lapin Ikea

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\"\"
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Comment se faire des amis...

\n\n\n\n
\nhttps://vimeo.com/1214369122?share=copy&fl=sv&fe=ci\n
\n",[570,573],{"blockName":484,"attrs":571,"innerHtml":572},{"content":572,"dropCap":90,"id":22,"tagName":487},"How to Win Friends...",{"blockName":458,"attrs":574,"innerHtml":576},{"allowResponsive":95,"caption":22,"className":490,"id":22,"previewable":95,"providerNameSlug":461,"responsive":95,"tagName":117,"type":462,"url":575},"https://vimeo.com/1214369122?share=copy&fl=sv&fe=ci","
\nhttps://vimeo.com/1214369122?share=copy&fl=sv&fe=ci\n
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Arts chevaleresques

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\"\"
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\"\"
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Pour mettre en valeur l'édition collector de Warhorse, richement conçue, nous avons réalisé une bande-annonce cinématographique qui mettait en lumière les détails, sans pour autant en altérer le côté brut.

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Pour mettre en valeur l'édition collector de Warhorse, richement conçue, nous avons réalisé une bande-annonce cinématographique qui mettait en lumière les détails, sans pour autant en altérer le côté brut.

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\n\n\n

À travers une série complète de contenus vidéo et statiques sur mesure, nous avons misé sur le charme excentrique du jeu pour susciter un engagement continu de la communauté. Des courts métrages hilarants aux séquences plus sombres et minutieuses, comme la bande-annonce de l'Édition Collector, chaque point de contact a été conçu pour créer un pont entre l'univers du jeu et le monde moderne, générant d'importantes conversations sur les médias sociaux qui ont permis de multiplier par cinq les ventes du premier mois par rapport à celles du jeu original. Il semblerait que le chaos médiéval, lorsqu'il est accessible, fonctionne à merveille.

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À travers une série complète de contenus vidéo et statiques sur mesure, nous avons misé sur le charme excentrique du jeu pour susciter un engagement continu de la communauté. Des courts métrages hilarants aux séquences plus sombres et minutieuses, comme la bande-annonce de l'Édition Collector, chaque point de contact a été conçu pour créer un pont entre l'univers du jeu et le monde moderne, générant d'importantes conversations sur les médias sociaux qui ont permis de multiplier par cinq les ventes du premier mois par rapport à celles du jeu original. Il semblerait que le chaos médiéval, lorsqu'il est accessible, fonctionne à merveille.

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Fallout. Un univers à l'atmosphère envoûtante, riche en lore, baigné d'un optimisme décalé des années 50 et imprégné de radiations paralysantes et de personnages hauts en couleur. Plus de neuf ans de collaboration sur la franchise Fallout ont permis de constituer un catalogue impressionnant de films, de publicités et de bandes-annonces primés, ainsi que de nouer un partenariat client exceptionnel, fondé sur la confiance et des résultats positifs.

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Nous avons été les premiers à transposer Fallout dans le monde du jeu en prises de vues réelles, en créant l'introduction du jeu Fallout 4 – une séquence cinématique en prises de vues réelles, empreinte d'émotion, d'humanité et d'images de synthèse impressionnantes, illustrant les effets terrifiants de la guerre nucléaire.

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Pour le lancement, nous avons créé un spot publicitaire en prises de vues réelles, récompensé par un Clio, qui a su capter l'esprit d'aventure courageuse et ouverte du jeu, ainsi que son ton empreint d'humour noir, un endroit où tous vos rêves les plus profonds peuvent mal tourner.

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Lorsque Fallout a fait ses premiers pas dans le modèle du jeu en tant que service avec son MMORPG, Fallout 76, c'était la première fois que les joueurs pouvaient se retrouver dans les Terres désolées. Quelle excitation ! Nous avons de nouveau créé la bande-annonce de lancement, un élément central du jeu, conçue pour retranscrire son ambiance unique tout en offrant des images inoubliables. Nous avons utilisé les ressources du moteur du jeu pour les effets visuels, mais avons opté pour un style pictural et onirique.

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À mesure que ce jeu en ligne évolue, vous nous verrez lancer des extensions accompagnées de nos bandes-annonces cinématiques primées, où nous continuons de surprendre et de ravir les fans à travers les magnifiques terres désolées que nous appelons notre foyer. 

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Fallout. Un univers à l'atmosphère envoûtante, riche en histoire, baigné d'un optimisme alternatif des années 50 et imprégné de radiations paralysantes et de personnages hauts en couleur. Ce qui a émergé…

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