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Basé sur le renforcement de l'identité visuelle existante du jeu, ce programme, baptisé <span class=\"red serif\">« Paint It Yellow »,</span> a permis de <span class=\"red serif\">diffuser l'esthétique caractéristique du jeu</span> de manière à la fois subtile et percutante, donnant ainsi l'impression que le jeu était omniprésent.</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-1024x576.jpg\" alt=\"\" class=\"wp-image-2087\"></figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-1024x582.jpg\" alt=\"\" class=\"wp-image-2202\"></figure>\n</div>\n",[281],{"blockName":104,"attrs":282,"innerHtml":283,"innerBlocks":284},{"id":22,"tagName":96},"\n\n\n<h3 class=\"wp-block-heading\">Parallèlement aux publicités, nous avons conçu un programme de lancement pour rendre CP2077 incontournable. Basé sur le renforcement de l'identité visuelle existante du jeu, ce programme, baptisé <span class=\"red serif\">« Paint It Yellow »,</span> a permis de <span class=\"red serif\">diffuser l'esthétique caractéristique du jeu</span> de manière à la fois subtile et percutante, donnant ainsi l'impression que le jeu était omniprésent.</h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https://api.freeanimal.com/wp-content/uploads/2025/04/R6_TV_SCRIPT-1_PreLaunch_30_Microsoft_NoRating_16x9_1920x1080p29_ST.00_00_00_00.Still001-1024x576.jpg\" alt=\"\" class=\"wp-image-2087\"></figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-1024x582.jpg\" alt=\"\" class=\"wp-image-2202\"></figure>\n",[285,290,293,350],{"blockName":110,"attrs":286,"innerHtml":50,"acf":289},{"align":106,"data":287,"mode":115,"name":110},{"icon":113,"heading":288}," Paint It Yellow",{"icon":113,"heading":288},{"blockName":118,"attrs":291,"innerHtml":292},{"content":292,"id":22,"level":72,"tagName":122},"Parallèlement aux publicités, nous avons conçu un programme de lancement pour rendre CP2077 incontournable. 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src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-1024x582.jpg\" alt=\"\" class=\"wp-image-2202\">",{"id":355,"src":356,"width":357,"height":358,"alt":50,"caption":50,"title":359,"description":50,"mimeType":141,"html":360,"srcset":361,"sizes":362,"meta":363,"acf":407},2202,"https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03.jpg",1750,994,"cw_paint it yellow _03","<img width=\"1750\" height=\"994\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03.jpg 1750w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-300x170.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/cw_paint-it-yellow-_03-1024x582.jpg 1024w, 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class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<h3 class=\"wp-block-heading\">Les spots ont été nominés aux Golden Trailer Awards, et la campagne a cumulé à ce jour plus de 31 millions de vues sur YouTube, confirmant ainsi que Night City est l'endroit où <span class=\"red serif\">chacun peut être qui il veut.</span></h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps://vimeo.com/823123976\n</div></figure>\n</div>\n",[420],{"blockName":104,"attrs":421,"innerHtml":422,"innerBlocks":423},{"id":22,"tagName":96},"\n\n\n<h3 class=\"wp-block-heading\">Les spots ont été nominés aux Golden Trailer Awards, et la campagne a cumulé à ce jour plus de 31 millions de vues sur YouTube, confirmant ainsi que Night City est l'endroit où <span class=\"red serif\">chacun peut être qui il veut.</span></h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps://vimeo.com/823123976\n</div></figure>\n",[424,429,432],{"blockName":110,"attrs":425,"innerHtml":50,"acf":428},{"align":50,"data":426,"mode":115,"name":110},{"icon":113,"heading":427},"Seize the Day",{"icon":113,"heading":427},{"blockName":118,"attrs":430,"innerHtml":431},{"content":431,"id":22,"level":72,"tagName":122},"Les spots ont été nominés aux Golden Trailer Awards, et la campagne a cumulé à ce jour plus de 31 millions de vues sur YouTube, confirmant ainsi que Night City est l'endroit où <span class=\"red serif\">chacun peut être qui il veut.</span>",{"blockName":195,"attrs":433,"innerHtml":435},{"allowResponsive":100,"caption":22,"className":197,"id":22,"previewable":100,"providerNameSlug":198,"responsive":100,"tagName":132,"type":199,"url":434},"https://vimeo.com/823123976","<div class=\"wp-block-embed__wrapper\">\nhttps://vimeo.com/823123976\n</div>","Cyberpunk 2077",{"id":438,"src":439,"width":440,"height":441,"alt":50,"caption":50,"title":442,"description":50,"mimeType":141,"html":443,"srcset":444,"sizes":445,"meta":446,"acf":493},2691,"https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED.jpg",3840,2160,"CYBERPUNK_2077_LOOP_COMPRESSED","<img width=\"3840\" height=\"2160\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED.jpg 3840w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-1536x864.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-2048x1152.jpg 2048w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-1280x720.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-1920x1080.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-2560x1440.jpg 2560w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\">","https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED.jpg 3840w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-1536x864.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-2048x1152.jpg 2048w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-1280x720.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-1920x1080.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/05/CYBERPUNK_2077_LOOP_COMPRESSED-2560x1440.jpg 2560w","(max-width: 3840px) 100vw, 3840px",{"width":440,"height":441,"file":447,"filesize":448,"sizes":449,"imageMeta":491},"2025/05/CYBERPUNK_2077_LOOP_COMPRESSED.jpg",650916,{"medium":450,"large":453,"thumbnail":456,"mediumLarge":459,"1536X1536":462,"2048X2048":465,"postThumbnail":470,"socialPreview":473,"smallPreview":476,"mediumPreview":479,"largePreview":480,"fullscreenSmall":483,"fullscreen":486},{"file":451,"width":152,"height":311,"mimeType":141,"filesize":452},"CYBERPUNK_2077_LOOP_COMPRESSED-300x169.jpg",15328,{"file":454,"width":157,"height":315,"mimeType":141,"filesize":455},"CYBERPUNK_2077_LOOP_COMPRESSED-1024x576.jpg",128612,{"file":457,"width":161,"height":161,"mimeType":141,"filesize":458},"CYBERPUNK_2077_LOOP_COMPRESSED-150x150.jpg",9087,{"file":460,"width":165,"height":170,"mimeType":141,"filesize":461},"CYBERPUNK_2077_LOOP_COMPRESSED-768x432.jpg",77304,{"file":463,"width":325,"height":326,"mimeType":141,"filesize":464},"CYBERPUNK_2077_LOOP_COMPRESSED-1536x864.jpg",259266,{"file":466,"width":467,"height":468,"mimeType":141,"filesize":469},"CYBERPUNK_2077_LOOP_COMPRESSED-2048x1152.jpg",2048,1152,420762,{"file":471,"width":166,"height":171,"mimeType":141,"filesize":472},"CYBERPUNK_2077_LOOP_COMPRESSED-960x540.jpg",115368,{"file":474,"width":184,"height":175,"mimeType":141,"filesize":475},"CYBERPUNK_2077_LOOP_COMPRESSED-1200x630.jpg",159575,{"file":477,"width":179,"height":336,"mimeType":141,"filesize":478},"CYBERPUNK_2077_LOOP_COMPRESSED-375x211.jpg",22177,{"file":471,"width":166,"height":171,"mimeType":141,"filesize":472},{"file":481,"width":341,"height":342,"mimeType":141,"filesize":482},"CYBERPUNK_2077_LOOP_COMPRESSED-1280x720.jpg",192871,{"file":484,"width":300,"height":138,"mimeType":141,"filesize":485},"CYBERPUNK_2077_LOOP_COMPRESSED-1920x1080.jpg",374494,{"file":487,"width":488,"height":489,"mimeType":141,"filesize":490},"CYBERPUNK_2077_LOOP_COMPRESSED-2560x1440.jpg",2560,1440,593701,{"aperture":55,"credit":50,"camera":50,"caption":50,"createdTimestamp":55,"copyright":50,"focalLength":55,"iso":55,"shutterSpeed":55,"title":50,"orientation":55,"keywords":492},[],{"primaryColor":494,"blurhash":495,"videoUrl":496,"focalPointX":50,"focalPointY":50},"#2f3d3a","ULEfWp0000~q?HIURjt7IUtQs;R*RjbHt7j[","https://player.vimeo.com/progressive_redirect/playback/1080995222/rendition/2160p/file.mp4?loc=external&signature=241116d64a485e9bf9e148b8f2311de241a68c99313865b26db22acb3254921e",{"id":498,"guid":499,"title":500,"content":501,"excerpt":502,"excerptRaw":50,"slug":503,"url":504,"uri":505,"to":505,"status":506,"date":507,"modified":508,"type":509,"authorId":52,"featuredMedia":510,"acf":563},514,"https://gnet.flywheelsites.com/campaigns/activision-call-of-duty/","Call of Duty","\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">À travers plus d'une douzaine de titres et de campagnes, nous avons bâti un partenariat fondé sur la confiance, une vision créative et une obsession sans relâche pour l'innovation.<br><br> Chaque année, un nouveau chapitre s'écrit. Un nouveau ton adopte. Un nouveau lancement se veut plus ambitieux, plus audacieux et plus retentissant que le précédent. Ajoutez à cela le rythme effréné des saisons en direct et de Warzone, et vous obtenez une machine marketing déchaînée qui ne s'arrête jamais.</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><br></p>\n</div>\n</div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2-1024x576.jpg\" alt=\"\" class=\"wp-image-3455\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2-1536x864.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2-1280x720.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_bo4_loop2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"></figure>\n</div>\n</div>\n\n\n\n<p class=\"wp-block-paragraph\"></p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Honnêtement, c'est une marque exigeante. <span class=\"red serif\">Le rythme est absolument effréné</span> . Mais ça nous a rendus bien plus forts, agiles et performants. Forgés dans l'adversité, on ne perd jamais de vue notre mission : proposer un contenu aussi captivant et percutant que le gameplay.</h3>\n</div>\n</div>\n\n\n\n<p class=\"wp-block-paragraph\"></p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"1\" src=\"https://player.vimeo.com/video/1070133610?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"></iframe>\n</div></figure>\n</div>\n</div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\">\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3464\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-683x1024.jpg\" alt=\"\" class=\"wp-image-3464\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-683x1024.jpg 683w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-200x300.jpg 200w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-768x1152.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-1024x1536.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-1365x2048.jpg 1365w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-360x540.jpg 360w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-375x563.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-960x1440.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-1280x1920.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01-1920x2880.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_price01.jpg 2000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\"></figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3463\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-683x1024.jpg\" alt=\"\" class=\"wp-image-3463\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-683x1024.jpg 683w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-200x300.jpg 200w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-768x1152.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-1024x1536.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-1365x2048.jpg 1365w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-360x540.jpg 360w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-375x563.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-960x1440.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-1280x1920.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03-1920x2880.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_ghost03.jpg 2000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\"></figure>\n</figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1-1024x427.jpg\" alt=\"\" class=\"wp-image-3469\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1-1024x427.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1-300x125.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1-768x320.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1-1536x640.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1-960x400.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1-375x156.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1-1280x533.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/COD_MWII_loop1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"></figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3466\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-683x1024.jpg\" alt=\"\" class=\"wp-image-3466\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-683x1024.jpg 683w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-200x300.jpg 200w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-768x1152.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-1024x1536.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-1365x2048.jpg 1365w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-360x540.jpg 360w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-375x563.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-960x1440.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-1280x1920.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01-1920x2880.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_valaria01.jpg 2000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\"></figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3465\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-683x1024.jpg\" alt=\"\" class=\"wp-image-3465\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-683x1024.jpg 683w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-200x300.jpg 200w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-768x1152.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-1024x1536.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-1365x2048.jpg 1365w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-360x540.jpg 360w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-375x563.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-960x1440.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-1280x1920.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01-1920x2880.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/05/CODplaying-card_konig01.jpg 2000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\"></figure>\n</figure>\n</div>\n</div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Notre approche</h2>\n\n\n\n<h3 class=\"wp-block-heading\">Nos succès pour cette marque reposent sur un ensemble de pratiques éprouvées et soigneusement élaborées.</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><br></p>\n</div>\n</div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"wp-block-paragraph\">Nous travaillons main dans la main avec les équipes internes d'Activision et ses studios partenaires tout au long du cycle de développement, depuis <span class=\"red highlight\">les premières ébauches narratives jusqu'à la livraison finale des éléments.</span></p>\n</div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"wp-block-paragraph\">Our crack team of gorilla/ballerina/samurai capture badasses is responsible for some of the <span class=\"red highlight\">most smokin’ moments in game marketing,</span> ever. This gets plussed by custom animation through bespoke anim tools inside the game engine itself.</p>\n</div>\n</div>\n\n\n\n<p class=\"wp-block-paragraph\"></p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"wp-block-paragraph\">Qu'il s'agisse de la montée d'adrénaline d'une révélation multijoueur ou de l'impact émotionnel d'une bande-annonce narrative cinématographique, notre travail est conçu pour <span class=\"red highlight\">capturer l'essence du jeu</span> et l'imagination du public.</p>\n</div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"wp-block-paragraph\">Pour chaque titre, nous devons insuffler une nouvelle énergie à chaque mise à jour saisonnière afin de maintenir <span class=\"red highlight\">l'intérêt et l'enthousiasme des joueurs de Call of Duty tout au long de l'année.</span> Nous innovons constamment pour offrir du contenu toujours plus captivant.</p>\n</div>\n</div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"1\" src=\"https://player.vimeo.com/video/887060391?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"></iframe>\n</div></figure>\n</div>\n</div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Notre collaboration avec Call of Duty est bien plus qu&#039;une simple somme de projets : c&#039;est une véritable alliance créative. 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| Franchise Partnership","Depuis 2015, on est de retour au cœur de l'action pour Call of Duty. 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