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Fallout. Un univers à l'atmosphère envoûtante, riche en lore, baigné d'un optimisme décalé des années 50 et imprégné de radiations paralysantes et de personnages hauts en couleur. Plus de neuf ans de collaboration sur la franchise Fallout ont permis de constituer un catalogue impressionnant de films, de publicités et de bandes-annonces primés, ainsi que de nouer un partenariat client exceptionnel, fondé sur la confiance et des résultats positifs.

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Fallout. Un univers à l'atmosphère envoûtante, riche en lore, baigné d'un optimisme décalé des années 50 et imprégné de radiations paralysantes et de personnages hauts en couleur. Plus de neuf ans de collaboration sur la franchise Fallout ont permis de constituer un catalogue impressionnant de films, de publicités et de bandes-annonces primés, ainsi que de nouer un partenariat client exceptionnel, fondé sur la confiance et des résultats positifs.

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Nous avons été les premiers à transposer Fallout dans le monde du jeu en prises de vues réelles, en créant l'introduction du jeu Fallout 4 – une séquence cinématique en prises de vues réelles, empreinte d'émotion, d'humanité et d'images de synthèse impressionnantes, illustrant les effets terrifiants de la guerre nucléaire.

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Nous avons été les premiers à transposer Fallout dans le monde du jeu en prises de vues réelles, en créant l'introduction du jeu Fallout 4 – une séquence cinématique en prises de vues réelles, empreinte d'émotion, d'humanité et d'images de synthèse impressionnantes, illustrant les effets terrifiants de la guerre nucléaire.

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Pour le lancement, nous avons créé un spot publicitaire en prises de vues réelles, récompensé par un Clio, qui a su capter l'esprit d'aventure courageuse et ouverte du jeu, ainsi que son ton empreint d'humour noir, un endroit où tous vos rêves les plus profonds peuvent mal tourner.

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Pour le lancement, nous avons créé un spot publicitaire en prises de vues réelles, récompensé par un Clio, qui a su capter l'esprit d'aventure courageuse et ouverte du jeu, ainsi que son ton empreint d'humour noir, un endroit où tous vos rêves les plus profonds peuvent mal tourner.

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Lorsque Fallout a fait ses premiers pas dans le modèle du jeu en tant que service avec son MMORPG, Fallout 76, c'était la première fois que les joueurs pouvaient se retrouver dans les Terres désolées. Quelle excitation ! Nous avons de nouveau créé la bande-annonce de lancement, un élément central du jeu, conçue pour retranscrire son ambiance unique tout en offrant des images inoubliables. Nous avons utilisé les ressources du moteur du jeu pour les effets visuels, mais avons opté pour un style pictural et onirique.

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Lorsque Fallout a fait ses premiers pas dans le modèle du jeu en tant que service avec son MMORPG, Fallout 76, c'était la première fois que les joueurs pouvaient se retrouver dans les Terres désolées. Quelle excitation ! Nous avons de nouveau créé la bande-annonce de lancement, un élément central du jeu, conçue pour retranscrire son ambiance unique tout en offrant des images inoubliables. Nous avons utilisé les ressources du moteur du jeu pour les effets visuels, mais avons opté pour un style pictural et onirique.

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À mesure que ce jeu en ligne évolue, vous nous verrez lancer des extensions accompagnées de nos bandes-annonces cinématiques primées, où nous continuons de surprendre et de ravir les fans à travers les magnifiques terres désolées que nous appelons notre foyer. 

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À mesure que ce jeu en ligne évolue, vous nous verrez lancer des extensions accompagnées de nos bandes-annonces cinématiques primées, où nous continuons de surprendre et de ravir les fans à travers les magnifiques terres désolées que nous appelons notre foyer. 

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Voici une belle métaphore de l'opportunité qui s'est présentée à nous lorsque Microsoft, le géant de l'industrie, a racheté Activision Blizzard pour la coquette somme de 70 milliards de dollars.

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On sentait bien qu'un accord historique méritait une campagne publicitaire record pour leur jeu le plus lucratif, Call of Duty. Pas de pression, hein ?

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Pour présenter Black Ops 6 au monde entier, on a embrassé l'obscurité. Notre campagne axée sur le gameplay s'articule autour de notre plateforme créative centrée sur la subversion : The Truth Lies .

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Nous avons aussi développé une esthétique visuelle noire sur noire, appelée Black Metal, pour l'ensemble de la campagne.

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Ce résultat est historique pour Activision, Microsoft et notre équipe.

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Voici un haïku sur notre méthode d'animation et de capture exclusive et primée :

Une équipe forgée par l'acier, des collations
Les ordinateurs sont détruits, pleurer, rire, recommencer
Magie visuelle

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Mais, comme toujours, on s'est essuyé le front, on s'est équipés et on a préparé nos cœurs, nos têtes et nos pouces pour la guerre. Hourra !

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