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À travers plus d'une douzaine de titres et de campagnes, nous avons bâti un partenariat fondé sur la confiance, une vision créative et une obsession sans relâche pour l'innovation.

Chaque année, un nouveau chapitre s'écrit. Un nouveau ton adopte. Un nouveau lancement se veut plus ambitieux, plus audacieux et plus retentissant que le précédent. Ajoutez à cela le rythme effréné des saisons en direct et de Warzone, et vous obtenez une machine marketing déchaînée qui ne s'arrête jamais.

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À travers plus d'une douzaine de titres et de campagnes, nous avons bâti un partenariat fondé sur la confiance, une vision créative et une obsession sans relâche pour l'innovation.

Chaque année, un nouveau chapitre s'écrit. Un nouveau ton adopte. Un nouveau lancement se veut plus ambitieux, plus audacieux et plus retentissant que le précédent. Ajoutez à cela le rythme effréné des saisons en direct et de Warzone, et vous obtenez une machine marketing déchaînée qui ne s'arrête jamais.

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Honnêtement, c'est une marque exigeante. Le rythme est absolument effréné . Mais ça nous a rendus bien plus forts, agiles et performants. Forgés dans l'adversité, on ne perd jamais de vue notre mission : proposer un contenu aussi captivant et percutant que le gameplay.

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Notre approche

\n\n\n\n

Nos succès pour cette marque reposent sur un ensemble de pratiques éprouvées et soigneusement élaborées.

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Notre approche

\n\n\n\n

Nos succès pour cette marque reposent sur un ensemble de pratiques éprouvées et soigneusement élaborées.

\n\n\n\n


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Nous travaillons main dans la main avec les équipes internes d'Activision et ses studios partenaires tout au long du cycle de développement, depuis les premières ébauches narratives jusqu'à la livraison finale des éléments.

\n
\n\n\n\n
\n\n\n

Notre équipe de choc, composée de spécialistes de la capture de gorilles, de ballerines et de samouraïs, est à l'origine de certains des moments les plus mémorables du marketing du jeu vidéo . Le tout est sublimé par des animations personnalisées grâce à des outils d'animation sur mesure intégrés au moteur du jeu.

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Nous travaillons main dans la main avec les équipes internes d'Activision et ses studios partenaires tout au long du cycle de développement, depuis les premières ébauches narratives jusqu'à la livraison finale des éléments.

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Notre équipe de choc, composée de spécialistes de la capture de gorilles, de ballerines et de samouraïs, est à l'origine de certains des moments les plus mémorables du marketing du jeu vidéo . Le tout est sublimé par des animations personnalisées grâce à des outils d'animation sur mesure intégrés au moteur du jeu.

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\n\n\n

Qu'il s'agisse de la montée d'adrénaline d'une révélation multijoueur ou de l'impact émotionnel d'une bande-annonce narrative cinématographique, notre travail est conçu pour capturer l'essence du jeu et l'imagination du public.

\n
\n\n\n\n
\n\n\n

Pour chaque titre, nous devons insuffler une nouvelle énergie à chaque mise à jour saisonnière afin de maintenir l'intérêt et l'enthousiasme des joueurs de Call of Duty tout au long de l'année. Nous innovons constamment pour offrir du contenu toujours plus captivant.

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Qu'il s'agisse de la montée d'adrénaline d'une révélation multijoueur ou de l'impact émotionnel d'une bande-annonce narrative cinématographique, notre travail est conçu pour capturer l'essence du jeu et l'imagination du public.

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Pour chaque titre, nous devons insuffler une nouvelle énergie à chaque mise à jour saisonnière afin de maintenir l'intérêt et l'enthousiasme des joueurs de Call of Duty tout au long de l'année. Nous innovons constamment pour offrir du contenu toujours plus captivant.

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\nhttps://vimeo.com/887060391?share=copy\n
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\n

Notre collaboration avec Call of Duty est bien plus qu'une simple somme de projets : c'est une véritable alliance créative. Des lancements en avant-première aux révélations surprises, nous avons contribué à la puissance de l'une des marques les plus importantes et influentes du divertissement.

\n
\n",[646],{"blockName":100,"attrs":647,"innerHtml":648,"innerBlocks":649},{"id":22,"tagName":96},"\n

Notre collaboration avec Call of Duty est bien plus qu'une simple somme de projets : c'est une véritable alliance créative. Des lancements en avant-première aux révélations surprises, nous avons contribué à la puissance de l'une des marques les plus importantes et influentes du divertissement.

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Come: Deliverance II","\n
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For Kingdom Come: Deliverance II, PLAION and Warhorse Studios challenged us to take the cult hit mainstream with a social-first launch campaign.

This meant engaging two very different groups at once: long-time fans expected bulletproof historical accuracy, and newcomers needed a reason to care about a medieval RPG with no magic, dragons, or fantasy tropes. To win both, we couldn’t rely on gameplay, but had to make the 15th century feel alive.

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Notre campagne tournait autour d'une invitation simple : vivre une vie médiévale. Mettant en valeur les fondements du jeu avec un humour incisif et des détails résolument pointus, chaque élément de contenu a été conçu pour satisfaire les puristes et éveiller la curiosité des néophytes.

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Combler 600 ans d'histoire est un défi, mais nous avons constaté que le chaos médiéval du XVe siècle ressemble étonnamment à la culture Internet contemporaine. Nous avons donc conçu une campagne sociale intégrée et multicanale visant à réinterpréter le réalisme historique à travers le prisme du numérique. En transposant les codes du Moyen Âge dans les formats sociaux actuels, nous avons transformé un pan d'histoire rigoureux en contenu viral.

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To hook casual scrollers and die-hard purists alike, we treated medieval life not as a dry history lesson, but as the ultimate relatable content. From 15th century print ads that understand the value of a cold one after a hard day’s toil to character vignettes treated more as modern fit-flexes, we paired authentic medieval struggles with quirky modern humor to prove people haven’t changed all that much in 600 years.

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Ils ont dit quoi ?

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Tueur de poulets

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Lapin Ikea

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How to Win Friends…

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Arts chevaleresques

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To showcase Warhorse’s richly crafted Collector’s Edition, we built a cinematic trailer that spotlighted the details – without losing the grit.

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Across a full suite of bespoke video and static assets, we leaned into the game’s eccentric charm to spark continuous community engagement. From laugh-out-loud shorts to moodier, detail-obsessed beats like the Collector’s Edition trailer, each touchpoint was built to bridge the gap between the game world and the modern one, driving massive social conversation that helped drive first month sales five times higher than the original’s. Turns out relatable medieval chaos performs pretty well.

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Vous vous battez pour la Horde ou êtes-vous du côté de l'Alliance ? C'est une question simple et personne n'aime les indécis.

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