[{"data":1,"prerenderedAt":885},["ShallowReactive",2],{"site-settings":3,"site-options":9,"site-footer":23,"global-panel-menu":46,"$fKtg5iM7h45kJqzG_8YyqLB-qJmMsxDuaMmZREwRqSjo":86},{"title":4,"description":5,"backendUrl":6,"frontendUrl":7,"themeScreenshotUrl":8},"Free Animal","Game-native global creative agency. Built from 7 renowned gaming shops. Wildly effective.","https://api.freeanimal.com","https://free-animal.netlify.app","https://api.freeanimal.com/wp-content/themes/freeanimal-backend/screenshot.png",{"googleAnalytics":10,"socialMedia":15,"socialSharedImage":22},[11,13],{"code":12},"G-2N6ET2BEY8",{"code":14},"G-108J5B99C4",[16,19],{"platform":17,"url":18},"Instagram","https://www.instagram.com/freeanimal.agency?stkn=MXEzdWlnNTlvZW8w&utm_source=qr",{"platform":20,"url":21},"LinkedIn","https://www.linkedin.com/company/freeanimal",null,{"footer":24},{"locations":25},[26,30,34,38,42],{"name":27,"address":28,"mapUrl":29},"Los Angeles","5455 Wilshire Blvd\r\n22nd Floor\r\nLos Angeles, CA 90036\r\nUnited States","https://maps.app.goo.gl/TrWsAjYk6sYFnpMN9",{"name":31,"address":32,"mapUrl":33},"Montreal","2100 Rue Drummond\r\nSuite 701\r\nMontréal, QC, Canada\r\nH3G 1X1","https://maps.app.goo.gl/9JHvuizxbvxzqQqv8",{"name":35,"address":36,"mapUrl":37},"Québec City","410 Boulevard Charest Est\r\nSuite 410\r\nQuébec, QC, Canada\r\nG1K 8G3","https://maps.app.goo.gl/n6BxuAdDnViKPhGs9",{"name":39,"address":40,"mapUrl":41},"London","110 High Holborn\r\nLondon, England\r\nWC1V 6JS\r\nUnited Kingdom","https://maps.app.goo.gl/affNztMGbfvtJijN7",{"name":43,"address":44,"mapUrl":45},"Brighton","Lees House, Third Floor,\r\nWest 22 - 33 Dyke Road\r\nBrighton, BN1 3FE\r\nUnited Kingdom","https://maps.app.goo.gl/gNAzXNPJdmokqnrX9",[47,59,68,77],{"id":48,"title":49,"label":50,"slug":51,"menuOrder":52,"url":53,"target":50,"attrTitle":50,"description":50,"classes":54,"xfn":50,"parentId":55,"type":56,"uri":57,"to":57,"children":58},100,"Campaigns","","100",1,"https://free-animal.netlify.app/campaigns/",[50],"0","post_type","/campaigns/",[],{"id":60,"title":61,"label":50,"slug":62,"menuOrder":63,"url":64,"target":50,"attrTitle":50,"description":50,"classes":65,"xfn":50,"parentId":55,"type":56,"uri":66,"to":66,"children":67},101,"Work","101",2,"https://free-animal.netlify.app/work/",[50],"/work/",[],{"id":69,"title":70,"label":50,"slug":71,"menuOrder":72,"url":73,"target":50,"attrTitle":50,"description":50,"classes":74,"xfn":50,"parentId":55,"type":56,"uri":75,"to":75,"children":76},99,"About","99",3,"https://free-animal.netlify.app/about/",[50],"/about/",[],{"id":78,"title":79,"label":50,"slug":80,"menuOrder":81,"url":82,"target":50,"attrTitle":50,"description":50,"classes":83,"xfn":50,"parentId":55,"type":56,"uri":84,"to":84,"children":85},98,"Contact","98",4,"https://free-animal.netlify.app/contact/",[50],"/contact/",[],{"id":87,"guid":88,"title":49,"content":50,"excerpt":50,"excerptRaw":50,"slug":89,"url":53,"uri":57,"to":57,"status":90,"date":91,"modified":92,"type":93,"authorId":52,"featuredMedia":22,"blocks":94,"children":95,"yoastHeadJson":826},52,"https://gnet.flywheelsites.com/?page_id=52","campaigns","publish","2024-11-15T11:19:52","2024-11-15T11:19:53","page",[],[96,175,230,286,341,396,451,506,577,641,705,769],{"id":97,"guid":98,"title":99,"content":100,"excerpt":101,"excerptRaw":101,"slug":102,"url":103,"uri":104,"to":104,"status":90,"date":105,"modified":106,"type":93,"authorId":107,"featuredMedia":108},2166,"https://gnet-fh.netlify.app/campaigns/activision-call-of-duty-2-2-3-2-2-2-2/","Call of Duty BO6","\n
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Voici une belle métaphore de l'opportunité qui s'est présentée à nous lorsque Microsoft, le géant de l'industrie, a racheté Activision Blizzard pour la coquette somme de 70 milliards de dollars.
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On sentait bien qu'un accord historique méritait une campagne publicitaire record pour leur jeu le plus lucratif, Call of Duty. Pas de pression, hein ?
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Pour présenter Black Ops 6 au monde entier, on a embrassé l'obscurité. Notre campagne axée sur le gameplay s'articule autour de notre plateforme créative centrée sur la subversion : The Truth Lies.
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Nous avons aussi développé une esthétique visuelle noire sur noire, appelée Black Metal, pour l'ensemble de la campagne.
Un partenariat forgé dans l'adversité : nous avons eu l'immense honneur d'être le partenaire créatif de FromSoftware pour leurs plus grands succès au cours des six dernières années. Que ce soit aux côtés d'Activision ou de Bandai Namco, une chose est restée constante : FromSoftware nous fait confiance pour donner vie à sa vision.
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Notre collaboration internationale avec Miyazaki-san et FromSoftware a débuté avec notre travail sur Sekiro: Shadows Die Twice. Ce fut une expérience exigeante mais absolument épique pour tous les participants , et elle a jeté les bases de ce qui allait devenir Elden Ring (puis Armored Core et d'autres titres).
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L'un des plus grands succès de notre collaboration a été notre campagne vidéo pour Elden Ring, notamment la présentation du gameplay officiel, un moment que les fans attendaient depuis des années. Et on a continué sur notre lancée : films de lancement, annonces d'extensions, bandes-annonces de personnages, et bien plus encore.
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Chaque moment comptait, chaque seconde était précieuse. Quel est notre objectif ? Égaler la majesté et le mystère d'un jeu qui a redéfini la narration en monde ouvert.
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À mesure que l'univers de Lands Between évolue et s'étend, notre partenariat avec FromSoftware se développe aussi. Notre collaboration fonctionne parce que nous comprenons bien plus que les simples mécanismes de leurs jeux : nous en saisissons l'essence.
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Un partenariat forgé dans l'adversité : nous avons eu l'immense honneur d'être le partenaire créatif de FromSoftware pour leurs plus grands moments…
Les finales étaient diffusées depuis huit mois , mais elles avaient besoin d'un nouvel élan pour atteindre leur plein potentiel.
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En tant que première agence sollicitée pour soutenir le projet, notre défi était de faire redécouvrir le jeu à un public plus large, de stimuler la croissance du nombre de nouveaux joueurs, de raviver l'enthousiasme au sein de la communauté et de renforcer l'engagement à long terme.
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We shaped a coordinated, full-service, go-to-market plan that brought together all creative and channel work into one cohesive ecosystem. Messaging ladders, channel prioritization, rollout beats — all designed to amplify The Finals’ presence in the space.
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We helped evolve the brand’s toolkit to keep up with new gameplay modes and new platforms. That included updated tone-of-voice docs, platform-specific style rules, and flexible templates for rapid asset deployment.
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La campagne a débuté avec une bande-annonce percutante présentant des séquences de gameplay, de nouvelles spécialisations et une voix hors champ soignée pour séduire autant les joueurs occasionnels que les curieux.
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Le contenu vertical a pris une place plus importante dans notre stratégie — des séquences de montage rapides conçues pour les moments où l'on interrompt le défilement.
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Qu'il s'agisse du lancement de Kyoto, du mode Terminal Attack ou de nouveaux moments méta, ces ressources ont rencontré les joueurs là où ils passaient leur temps : sur TikTok et Instagram Reels.
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Sur X, nous avons privilégié les formats réactifs et d'actualité, en puisant dans la culture des mèmes, les succès de la communauté et le chaos en jeu. Nous avons adopté un ton plus audacieux, plus impertinent et moins formel, créant ainsi un flux qui ressemblait davantage à celui d'un joueur qu'à celui d'un éditeur.
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Destruction de la semaine
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Ce format axé sur la communauté mettait en valeur la créativité des joueurs. Chaque semaine, on célébrait les meilleures séquences de destruction les plus folles, envoyées par les utilisateurs, transformant le chaos en contenu et encourageant le jeu à rejouer et à partager.
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L'Académie des finales
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Conçu pour aider les joueurs de tous les niveaux à progresser. Chaque semaine, THE FINALS ACADEMY offrait des conseils pratiques, des analyses pointues et des conseils stratégiques, le tout présenté dans un style créatif, dynamique et percutant, incarné par Scotty et June, les animateurs de THE FINALS.
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Les Finales 101
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Nous avons fait évoluer le format avec des publications plus interactives, des vidéos explicatives sous forme de carrousel et du contenu dynamiques. Une plateforme incontournable pour tous ceux qui souhaitent progresser sur TikTok, sans jamais avoir à consulter un wiki.
Nous avons collaboré avec des streamers et des créateurs de contenu pour susciter l'engouement grâce à des briefings, des ressources en accès anticipé et des montages de destruction personnalisés.
Notre objectif : faire de THE FINALS le jeu dans lequel tous les créateurs de FPS rêvent de jouer en direct.
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Un espace auparavant austère est devenu un véritable vecteur d'expression pour la marque. Les notes de patch ont été repensées comme des mises à jour de qualité supérieure : toujours fonctionnelles, mais avec une touche d'élégance. Cela a favorisé une meilleure implication des fans les plus fidèles et a permis aux mises à jour de s'intégrer pleinement à l'expérience de jeu.
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Au cours de nos douze mois de collaboration, nous avons apporté notre soutien en matière de stratégie, de marketing d'influence et de contenu pour les médias sociaux afin d'atteindre les objectifs commerciaux de la propriété intellectuelle. En travaillant avec nos sociétés sœurs, Fortyseven Communications et DMM, sur les relations publiques et les médias sociaux, nous avons pu offrir une offre de services complète à Embark.
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The Finals had been live for eight months but needed renewed momentum to reach its full potential. As the first…
To support the global launch of Game of Thrones: Legends, Zynga partnered with us to develop a scalable creative campaign that would introduce the mobile RPG to both dedicated fans of the HBO franchise and a broader mobile gaming audience.
The challenge? Showcase the game’s rich storytelling, official license, and strategic gameplay, while clearly differentiating it from traditional match-three puzzle games.
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Drawing inspiration from the iconic visual language of Game of Thrones and House of the Dragon, we developed a creative platform rooted in authentic franchise lore, combining motion graphics, animation and character-driven storytelling to reinforce the game’s cinematic credentials.
Then, over an initial six-month campaign, we produced 141 creative assets spanning pre-registration and launch trailers, live-action, social content, and always-on marketing, establishing a narrative that positioned players as the defenders of Westeros.
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It was important to quickly establish the narrative concept that the title exists outside of the story the TV show is set around. We created a prophecy, harnessing the likenesses and voices of cast from the show, and coupled it with a sophisticated motion graphics package representing the matchable gems to demonstrate the gameplay promise while teasing the game’s cinematic storytelling.
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Lorsque HBO a investi les monuments emblématiques de New York pour promouvoir « The House of the Dragon » (voir l'impressionnant dragon gonflable ci-dessus), Zynga nous a offert une occasion unique : créer une installation au sommet de l'Empire State Building. Nous n'avions que quatre semaines pour concevoir, développer et réaliser cette installation.
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L'espace
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Notre objectif était de capter l'attention des 10 000 visiteurs quotidiens de l'Empire State Building en créant une expérience immersive et facilement partageable.
Nous avons transformé l'espace grâce à des portraits de personnages, des décors thématiques, des vinyles au sol et des bannières afin de créer un environnement cohérent et visuellement attrayant.
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Le Glambot
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L'expérience Glambot personnalisée visait à encourager une activité organique sur les médias sociaux. En publiant leurs vidéos Glambot avec des hashtags spécifiques, les visiteurs interagissaient avec la marque et participaient à un concours pour devenir un personnage du jeu, créant ainsi un lien fort entre le public et le jeu.
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Lorsque Zynga nous a présenté Game of Thrones: Legends, le jeu était complètement absent de TikTok. Notre mission ? Créer de toutes pièces une communauté de fans fidèles sur les médias sociaux, sans pour autant nous faire éliminer. Après avoir collaboré à des analyses concurrentielles et défini les profils de joueurs cibles, nous avons lancé une campagne intensive sur les médias sociaux pendant plusieurs mois, conçue pour saturer les fils d'actualité.
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Nous avons déployé plus de 5 contenus par semaine à travers 9 microcampagnes distinctes, assurant une présence constante de Westeros dans les fils d'actualité de notre audience. Afin d'éviter la fatigue, nous avons effectué des tests A/B et introduit de nouveaux formats afin de maintenir l'intérêt des internautes occasionnels. Et en exploitant en permanence les données de rendement en temps réel pour affiner nos approches créatives, nous avons transformé une page blanche en une présence sociale florissante, digne du Trône de Fer.
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Pour le lancement du jeu de rôle et de réflexion mobile de Zynga, nous avons mis de l'avant son atout majeur : la possibilité d'invoquer des personnages issus des univers de Game of Thrones et de House of the Dragons pour se battre pour votre maison, avec une authenticité cinématographique.
En collaborant avec Kit Harington, nous avons joué avec les facettes de sa personnalité à l'écran et hors écran : le héros ténébreux et l'acteur incapable d'échapper à son rôle le plus célèbre.
En étroite collaboration avec l'éditeur, le concédant de licence et les talents, du scénario à la réalisation, la bande-annonce a su allier émotion dramatique et charme référentiel, accueillant le retour de Kit dans l'univers de GoT pour ravir les fans et accroître la notoriété du film.
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S’appuyant sur les bases posées par la bande-annonce de préinscription, la bande-annonce de lancement a été conçue pour mieux expliquer les mécanismes du jeu, notamment la boucle principale, afin d’inciter plus directement à l’installation.
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To support the global launch of Game of Thrones: Legends, Zynga partnered with us to develop a scalable creative campaign…
Notre partenariat avec Red Barrels a commencé tôt, faisant de nous un collaborateur créatif tout au long du développement marketing de The Outlast Trials. Outre la production de la bande-annonce de la campagne, nous avons contribué à définir l'identité du jeu à travers son nom, son image de marque, ses illustrations clés et ses cinématiques.
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From the CG Reveal Teaser to the Launch Trailer, we crafted a cohesive campaign that evolved alongside the game’s development. We also created the game’s opening cinematic, produced bespoke in-engine sequences in Unreal Engine with custom motion capture, and mixed them seamlessly with gameplay capture to deliver a consistent visual language across every marketing beat.
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Créer l'identité de The Outlast Trials impliquait de l'établir comme un nouveau chapitre de la franchise plutôt que de le positionner comme Outlast III.
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The visual identity followed the same philosophy. The logo maintained continuity with the franchise while evolving it for this new era, and the key art centered on the game’s defining feature: surviving horrific experiments together. Built around the iconic dark green glow of the night-vision camera, the artwork emphasized both vulnerability and cooperation, establishing a recognizable visual signature that carried across the campaign.
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When production began, very little of the game existed in a presentable state. Rather than waiting for gameplay, we created an original cinematic concept that introduced the game’s premise through a brutal medical experiment.
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The teaser depicts doctors forcibly drilling the night-vision goggles onto a test subject, establishing the psychological horror and loss of humanity at the heart of the experience. The trailer concludes with the first glimpse of the game’s cooperative nature through an intense chase sequence, teasing that survival would no longer be a solitary experience.
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Dévoilement du gameplay
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La présentation du gameplay a plongé les joueurs dans le rythme effréné et la brutalité d'Outlast Trials. Le montage, construit autour d'un rythme soutenu, de coupes rapides et d'une tension croissante, a permis de dévoiler les mécaniques de jeu grâce à un rythme audiovisuel implacable , à l'image du chaos ambiant.
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Plutôt que de s'attarder sur les explications des systèmes, la bande-annonce a plongé les spectateurs au cœur de l'expérience, mettant en avant la survie en coopération, les rencontres avec des ennemis, le gore et l'horreur psychologique, tout en conservant l'intensité attendue de la franchise.
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Bande-annonce de présentation
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As development progressed, we shifted from emotion-driven marketing to education – explaining progression, customization, and the various “Trials” without sacrificing momentum.
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Le montage, tout en clarté et en suspense, a permis de réaliser une bande-annonce à la fois informative et divertissante. Ce travail a été récompensé par un Clio Award du meilleur montage.
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Après le lancement, nous avons continué à soutenir The Outlast Trials à chaque mise à jour majeure de contenu. Pour chaque nouvel élément Prime et chaque saison, nous avons créé des bandes-annonces cinématiques sur mesure avec Unreal Engine, combinant capture de mouvement personnalisée, cinématiques originales et captures de gameplay pour créer des récits fluides et captivants.
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This approach allowed us to create premium marketing assets that felt cinematic while remaining authentic to the game, helping establish a consistent visual identity throughout the game’s live-service lifecycle.
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Our partnership with Red Barrels began early, making us a creative collaborator throughout the entire marketing journey of The Outlast…
From the very first E3 trailer to the most recent releases, concept art to modeling, animation to lighting, VFX to costume design – we’ve been the go-to creative agency for the Fall Guys campaign over many years. From huge, full-length season-end trailers to shorter IP crossovers, we’ve kept innovating with every brief.
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We’ve provided a full-service solution: scripting and ideation, rigging, animation, concept art, modeling, environments, lighting, VFX, grade, compositing, and audio. To keep our work as efficient as possible, our bulletproof CG pipeline spans from previs through color, by harnessing the power of Maya and Redshift to create premium marketing assets as beautiful as they are fun. All of this results in an extremely recognizable and beloved style, boosted with high visual fidelity.
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A lot of work is also put into early character development and it’s been a point of pride to watch the response online as people connected to characters and side-storylines that otherwise wouldn’t have existed.
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Face à la baisse des inscriptions et de la fidélisation après la pandémie, nous avons créé une bande-annonce en images de synthèse percutante pour stimuler les préinscriptions. Grâce à cette bande-annonce, la communauté a atteint son niveau maximal bien avant la date de lancement, ce qui a entraîné un afflux massif de connexions dès sa mise en ligne : 20 millions de joueurs 48 heures après le lancement et 50 millions deux semaines plus tard.
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Subsequently, we’ve delivered a series of 30+ cross-over trailers with top-tier gaming brands such as TMNT, Final Fantasy XIV, Street Fighter, and Spiderman, and globally recognized non-gaming IP such as Disney and Nickelodeon.
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Dans la plupart des cas, lors du développement de Fall Guys, l'infographie s'est avérée la meilleure solution pour maintenir le haut niveau de qualité requis. Cependant, cela impliquait souvent de longs temps de rendu, rendant les itérations rapides difficiles. Pour relever ce défi, l'équipe a développé en parallèle un pipeline Unreal extrêmement efficace.
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Nous sommes finalement passés à Unreal pour la bande-annonce du crossover Spiderman x Fall Guys, et grâce au talent de notre équipe cinématique, les résultats étaient indiscernables des images de synthèse que nous utilisions auparavant.
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With each trailer more crazy, colorful, and creative than the last, the Fall Guys trailer team continues to push the limits at every opportunity, bringing “The Greatest Show on Earth” to life.
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Oh and did we mention that in 2024, our team’s work for Fall Guys won the global title for Best Integrated Partnership Campaign at the Global Entertainment Awards?
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From the very first E3 trailer to the most recent releases, concept art to modeling, animation to lighting, VFX to…
Grâce à des campagnes à 360°, des révélations percutantes de gameplay, des cinématiques en images de synthèse, des événements en direct pour les fans et des sorties exclusives sur consoles, nous avons été aux premières loges de chaque étape majeure du marketing. Et maintenant, avec la révélation de Gears of War : E-Day, la boucle est bouclée. Retour aux sources, là où la légende a vraiment commencé.
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Du premier vrombissement de la tronçonneuse Lancer aux moments d'émotion intense qui font la renommée de la série, notre mission a toujours été de préserver le côté brut, d'amplifier le drame et de révéler l'émotion qui se cache sous l'armure.
Nous comprenons l'essence même de Gears et ses multiples facettes : le poids de l'héritage, la dévastation de la guerre et la loyauté fraternelle. Nous comprenons l'esprit de ses fans, la Gears Nation, dont la passion est profonde et universelle. C'est pourquoi notre travail résonne auprès des joueurs de Gears, qu'ils soient de la première heure ou nouveaux venus.
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Gears a toujours exploré la frontière ténue entre brutalité et humanité. Nos campagnes pour la marque – qui comprennent 10 titres, des films de lancement aux publicités, en passant par les documentaires, les vidéos pour les médias sociaux, les expériences immersives et bien plus encore – visent constamment à trouver cette frontière et à la repousser.
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Nous avons même contribué à l'expansion de l'univers Gears vers d'autres médias. En collaboration avec Xbox, nous avons développé une stratégie narrative et des conseils en matière de propriété intellectuelle qui ont ouvert la voie à l' adaptation cinématographique Gears/Netflix actuellement en production.
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Alors que l'une des franchises les plus emblématiques du jeu vidéo s'apprête à entamer sa troisième décennie, nous sommes extrêmement honorés d'avoir participé à cette aventure pendant si longtemps et nous avons hâte de la faire découvrir à tous les nouveaux joueurs du monde entier avec le prochain Gears of War : E-Day.
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Grâce à des campagnes à 360°, des révélations percutantes du gameplay, des films d'animation en images de synthèse, des événements en direct pour les fans et des sorties personnalisées sur consoles, nous avons…
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How do you take the world’s most beloved physical toy and translate its tactile magic into the digital space? Whether collaborating with legendary licensors or working directly with the LEGO team, our approach was to make sure that digital bricks felt just as physical, chaotically playful and satisfyingly creative as the real thing.
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Naviguer dans l'univers LEGO impliquait de respecter son design emblématique et son héritage culturel tout en embrassant la culture moderne, les tendances numériques et un spectacle à couper le souffle.
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Rachat de Covent
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Pour le lancement très attendu de LEGO Fortnite par Epic Games, nous n'avons pas seulement créé de l'engouement – nous avons construit un butin LEGO démesuré en plein cœur de Covent Garden pendant les fêtes de fin d'année.
Entourés de « Llama Supply Drops » organisés par des influenceurs et d'expériences pratiques, nous avons exploité l'ADN commun du bricolage et du chaos cubique pour construire un terrain de jeu LEGO mondial, à la fois réel et plus grand que nature.
Côté image de marque, nous avons insufflé ce même esprit tactile au logo LEGO Digital Play, ancrant ainsi l'expansion de leur marque grâce à un logo riche en typographie, faisant un clin d'œil subtil et astucieux à la brique, prouvant qu'il n'est pas nécessaire de posséder un ensemble de mille pièces pour honorer un héritage légendaire.
Pour saisir à la fois le ton caractéristique de la marque et l'attention de notre public, il a fallu repousser les limites de l'animation et des formats sociaux de manière ludique et inattendue.
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Monuments Lego
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En travaillant directement avec l'équipe LEGO, on a créé une fausse vidéo virale mondiale, faite à partir d'images trouvées, montrant un dragon LEGO Ninjago et un bus de combat LEGO Fortnite survolant des monuments du monde réel.
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Donner vie aux LEGO
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Pour LEGO Hill Climb Adventures de Fingersoft et LEGO Brawls de Red Games, nous avons créé des démonstrations épiques en images de synthèse grâce à notre vaste expérience avec Unity et Blender.
Et pour le jeu coopératif LEGO Voyagers d'Annapurna, nous avons raconté une histoire étonnamment touchante sur le travail d'équipe, insistant sur l'idée que « les briques qui s'emboîtent restent ensemble ».
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Ces expériences multicanaux autour de la marque LEGO ont fédéré les communautés du monde entier autour du plaisir partagé de construire. En considérant ces opportunités comme des prolongements vivants du jeu physique, nous avons transformé les briques numériques en moments de marque culturellement pertinents et partageables.
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How do you take the world’s most beloved physical toy and translate its tactile magic into the digital space? Whether…
Notre plateforme Night City Changes Every Body a donné naissance à une série de publicités télé techno qui exploraient la sombre décadence de Night City – et la promesse transformatrice au cœur du jeu.
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Mais il nous fallait encore un moyen de toucher le public, une figure emblématique et anticonformiste qui reflète le côté à la fois cool et rebelle du jeu. C'est là qu'intervient Keanu Reeves. Grâce à son implication constante, on a créé trois spots télé principaux.
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Parallèlement aux publicités, nous avons conçu un programme de lancement pour rendre CP2077 incontournable. Basé sur le renforcement de l'identité visuelle existante du jeu, ce programme, baptisé « Paint It Yellow », a permis de diffuser l'esthétique caractéristique du jeu de manière à la fois subtile et percutante, donnant ainsi l'impression que le jeu était omniprésent.
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Les spots ont été nominés aux Golden Trailer Awards, et la campagne a cumulé à ce jour plus de 31 millions de vues sur YouTube, confirmant ainsi que Night City est l'endroit où chacun peut être qui il veut.
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En réalité, les justiciers exercent une fascination. Le mal qu'ils commettent peut procurer une satisfaction délicieuse.
À travers plus d'une douzaine de titres et de campagnes, nous avons bâti un partenariat fondé sur la confiance, une vision créative et une obsession sans relâche pour l'innovation.
Chaque année, un nouveau chapitre s'écrit. Un nouveau ton adopte. Un nouveau lancement se veut plus ambitieux, plus audacieux et plus retentissant que le précédent. Ajoutez à cela le rythme effréné des saisons en direct et de Warzone, et vous obtenez une machine marketing déchaînée qui ne s'arrête jamais.
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Honnêtement, c'est une marque exigeante. Le rythme est absolument effréné . Mais ça nous a rendus bien plus forts, agiles et performants. Forgés dans l'adversité, on ne perd jamais de vue notre mission : proposer un contenu aussi captivant et percutant que le gameplay.
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Notre approche
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Nos succès pour cette marque reposent sur un ensemble de pratiques éprouvées et soigneusement élaborées.
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Nous travaillons main dans la main avec les équipes internes d'Activision et ses studios partenaires tout au long du cycle de développement, depuis les premières ébauches narratives jusqu'à la livraison finale des éléments.
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Our crack team of gorilla/ballerina/samurai capture badasses is responsible for some of the most smokin’ moments in game marketing, ever. This gets plussed by custom animation through bespoke anim tools inside the game engine itself.
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Qu'il s'agisse de la montée d'adrénaline d'une révélation multijoueur ou de l'impact émotionnel d'une bande-annonce narrative cinématographique, notre travail est conçu pour capturer l'essence du jeu et l'imagination du public.
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Pour chaque titre, nous devons insuffler une nouvelle énergie à chaque mise à jour saisonnière afin de maintenir l'intérêt et l'enthousiasme des joueurs de Call of Duty tout au long de l'année. Nous innovons constamment pour offrir du contenu toujours plus captivant.
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Notre collaboration avec Call of Duty est bien plus qu'une simple somme de projets : c'est une véritable alliance créative. Des lancements en avant-première aux révélations surprises, nous avons contribué à la puissance de l'une des marques les plus importantes et influentes du divertissement.
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Grâce à plus d'une douzaine de titres et de campagnes, nous avons bâti un partenariat fondé sur la confiance, une vision créative et une détermination sans faille…
For Kingdom Come: Deliverance II, PLAION and Warhorse Studios challenged us to take the cult hit mainstream with a social-first launch campaign.
This meant engaging two very different groups at once: long-time fans expected bulletproof historical accuracy, and newcomers needed a reason to care about a medieval RPG with no magic, dragons, or fantasy tropes. To win both, we couldn’t rely on gameplay, but had to make the 15th century feel alive.
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Notre campagne tournait autour d'une invitation simple : vivre une vie médiévale. Mettant en valeur les fondements du jeu avec un humour incisif et des détails résolument pointus, chaque élément de contenu a été conçu pour satisfaire les puristes et éveiller la curiosité des néophytes.
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Combler 600 ans d'histoire est un défi, mais nous avons constaté que le chaos médiéval du XVe siècle ressemble étonnamment à la culture Internet contemporaine. Nous avons donc conçu une campagne sociale intégrée et multicanale visant à réinterpréter le réalisme historique à travers le prisme du numérique. En transposant les codes du Moyen Âge dans les formats sociaux actuels, nous avons transformé un pan d'histoire rigoureux en contenu viral.
To hook casual scrollers and die-hard purists alike, we treated medieval life not as a dry history lesson, but as the ultimate relatable content. From 15th century print ads that understand the value of a cold one after a hard day’s toil to character vignettes treated more as modern fit-flexes, we paired authentic medieval struggles with quirky modern humor to prove people haven’t changed all that much in 600 years.
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Ils ont dit quoi ?
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Tueur de poulets
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Lapin Ikea
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How to Win Friends…
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Arts chevaleresques
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To showcase Warhorse’s richly crafted Collector’s Edition, we built a cinematic trailer that spotlighted the details – without losing the grit.
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Across a full suite of bespoke video and static assets, we leaned into the game’s eccentric charm to spark continuous community engagement. From laugh-out-loud shorts to moodier, detail-obsessed beats like the Collector’s Edition trailer, each touchpoint was built to bridge the gap between the game world and the modern one, driving massive social conversation that helped drive first month sales five times higher than the original’s. Turns out relatable medieval chaos performs pretty well.
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Vous vous battez pour la Horde ou êtes-vous du côté de l'Alliance ? C'est une question simple et personne n'aime les indécis.
Fallout. Un univers à l'atmosphère envoûtante, riche en lore, baigné d'un optimisme décalé des années 50 et imprégné de radiations paralysantes et de personnages hauts en couleur. Plus de neuf ans de collaboration sur la franchise Fallout ont permis de constituer un catalogue impressionnant de films, de publicités et de bandes-annonces primés, ainsi que de nouer un partenariat client exceptionnel, fondé sur la confiance et des résultats positifs.
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Nous avons été les premiers à transposer Fallout dans le monde du jeu en prises de vues réelles, en créant l'introduction du jeu Fallout 4 – une séquence cinématique en prises de vues réelles, empreinte d'émotion, d'humanité et d'images de synthèse impressionnantes, illustrant les effets terrifiants de la guerre nucléaire.
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Pour le lancement, nous avons créé un spot publicitaire en prises de vues réelles, récompensé par un Clio, qui a su capter l'esprit d'aventure courageuse et ouverte du jeu, ainsi que son ton empreint d'humour noir, un endroit où tous vos rêves les plus profonds peuvent mal tourner.
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Lorsque Fallout a fait ses premiers pas dans le modèle du jeu en tant que service avec son MMORPG, Fallout 76, c'était la première fois que les joueurs pouvaient se retrouver dans les Terres désolées. Quelle excitation ! Nous avons de nouveau créé la bande-annonce de lancement, un élément central du jeu, conçue pour retranscrire son ambiance unique tout en offrant des images inoubliables. Nous avons utilisé les ressources du moteur du jeu pour les effets visuels, mais avons opté pour un style pictural et onirique.
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À mesure que ce jeu en ligne évolue, vous nous verrez lancer des extensions accompagnées de nos bandes-annonces cinématiques primées, où nous continuons de surprendre et de ravir les fans à travers les magnifiques terres désolées que nous appelons notre foyer.
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Fallout. Un univers à l'atmosphère envoûtante, riche en histoire, baigné d'un optimisme alternatif des années 50 et imprégné de radiations paralysantes et de personnages hauts en couleur. Ce qui a émergé…
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